Simon Cohen
Founder & President, Henco Global | Shark on Shark Tank México | Author of Pleno | High Performance, Happy People
World's Leading Neuroethics Scholar | Duke Law Professor | Author, The Battle for Your Brain | UNESCO Neurotechnology Ethics Co-Chair
Nita Farahany is the world's foremost authority on what happens when AI meets the human brain — and why the decisions we make now will define individual freedom for generations. A Duke Law professor, Obama-appointed bioethics commissioner, and author of The Battle for Your Brain, she has shaped legislation, testified before Congress, and addressed Davos on the urgent need to protect cognitive liberty. Her talks leave senior audiences with frameworks to act — not just reasons to worry.
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Nita Farahany is the world’s foremost authority on the ethical, legal, and societal implications of neurotechnology and artificial intelligence — the scholar who coined the concept of cognitive liberty and has spent two decades building the case that our mental privacy is the defining rights frontier of the 21st century. She is the Robinson O. Everett Distinguished Professor of Law & Philosophy at Duke Law School, Founding Director of the Duke Initiative for Science & Society, and Faculty Chair of the Duke MA in Bioethics & Science Policy.
AI speaker Nita Farahany holds one of the most unusual academic pedigrees in public life: a Bachelor’s in Genetics from Dartmouth, a Master’s in Biology from Harvard, and both a JD and PhD in Philosophy from Duke — credentials that allow her to move fluently between the lab, the courtroom, and the policy chamber. She clerked for Judge Judith W. Rogers of the U.S. Court of Appeals for the D.C. Circuit, taught at Vanderbilt Law, and was the Leah Kaplan Visiting Professor of Human Rights at Stanford Law before joining Duke permanently. In 2010, President Obama appointed her to the Presidential Commission for the Study of Bioethical Issues, where she served for seven years.
Her 2023 book, The Battle for Your Brain: Defending Your Right to Think Freely in the Age of Neurotechnology, became an international landmark — not just a bestseller but a policy text. It shaped legal frameworks across multiple jurisdictions, sparked congressional testimony, and prompted global discourse on mental privacy that continues to accelerate as brain-sensing wearables and generative AI converge. She has been recognized with election to the American Law Institute, a Fellow distinction from the American Association for the Advancement of Science, and a place on the 2024 Vox Future Perfect 50 — a list of the world’s most impactful thinkers shaping the future.
Farahany currently serves as U.S. Delegate and elected co-chair of the UNESCO Expert Group on the Ethics of Neurotechnology, Chair of the Uniform Laws Commission Study Committee on Mental Privacy, and Reporter for the American Law Institute and European Law Institute Joint Project on Principles of Biometrics. She is an ELSI advisor to both the NIH Brain Initiative and DARPA, a member of the WEF Global Future Council on Frontier Risks, and past President of the International Neuroethics Society. Her keynote at the World Economic Forum on Brain Transparency reached global leaders and policymakers and generated millions of views across digital platforms.
As a speaker, Nita Farahany commands rooms that span C-suites, legislatures, and scientific institutions because she offers something rare: a synthesis of technical depth, legal precision, and genuine moral urgency. She has addressed TED, the World Economic Forum at Davos, the Aspen Ideas Festival, the American Association for the Advancement of Science, and U.S. Judicial Conferences. Audiences leave not just informed but activated — with a clear understanding of what neurotechnology and AI mean for their organizations, their employees, and their own minds, and what decisions must be made now before the window to act closes.
Brain-sensing technology is no longer science fiction. Wearable EEGs are already deployed in workplaces across Asia and Europe; AI systems can now infer emotion, attention, and intent from physiological signals; and the same generative AI tools reshaping knowledge work are beginning to interface with our cognitive processes in ways we barely understand. Farahany maps this landscape with precision — the genuine medical and productivity breakthroughs alongside the risks of mental surveillance, cognitive warfare, and the erosion of the last truly private space any of us possess. Audiences leave with a clear-eyed framework for what cognitive liberty means for their organizations, and what it will take to protect it.
From fatigue-detection headbands used in mining operations to AI tools that monitor emotional states during video calls, neurotechnology is entering the enterprise faster than most HR and legal teams realize. Farahany explores the real tradeoffs involved — the legitimate safety and productivity applications versus the morale, creativity, and trust costs of monitoring mental states without consent. She offers a framework for how organizations can adopt these tools in ways that motivate rather than regulate, and build the employee trust that makes innovation possible in the first place.
What does it mean to think freely when AI systems can augment, replicate, and increasingly anticipate our cognition? Farahany reframes the generative AI debate — moving past automation anxiety to explore how human relational intelligence, mental agility, and self-awareness become the premium skills in an AI-augmented world. Drawing on neuroscience and law, she shows audiences how to leverage AI as a genuine cognitive partner while safeguarding the qualities of human thought that no algorithm can replicate.
Privacy law was built for a world in which thoughts remained safely inside the skull. That world is ending. Farahany lays out why cognitive liberty — the right to mental self-determination — is rapidly becoming the most consequential human rights issue of the coming decade, and what governments, corporations, and individuals must do now to establish guardrails before the technology outpaces any meaningful regulatory response. This keynote is designed for policy, legal, and senior executive audiences who need to understand not just the risks, but the architecture of a solution.
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