Neil Hoyne

In a competitive landscape that’s changing at breakneck speed, what sets winning organizations apart is how quickly they can take action, says Neil Hoyne. As the author of Converted and Google’s Chief Strategist, Neil has spent almost 9000 hours speaking to the world’s most successful leaders about how they make decisions, and he’s developed four simple questions that you can use to get ahead of the curve:

What is the hypothesis?
What data do you have to support it?
How would you test it?
Can you act on it?

In this practical, informative talk, Neil draws on his two decades of experience to walk you through these four questions and what they can do for your company. He explains how you can get everybody on the same page, whose ideas you should seek out, and why you probably don’t need as much data as you think. Leaders will leave this talk encouraged and empowered to take action today.

Most organizations are not using their data effectively, and Neil Hoyne is here to fix that. As the author of the book Converted and Chief Strategist at Google, Neil knows exactly how to use data to its maximum potential. He’s been at the forefront of worldwide growth and go-to-market strategies, generating a staggering $6B in incremental revenue for companies, and he knows how you can use your data for long-term revenue growth.

With over a decade spent in board rooms, C-suites, and working with front-line analysts at thousands of companies around the world, Neil has gained unparalleled insight into what separates success from failure. Whether you’re planning an AI strategy or trying to make the most of your customer analytics, he can show you how to outpace the competition and get an edge in the race (and why it’s often not as daunting as you think). In this talk, he breaks down the strategies and innovative tools that utilize data to its maximum potential, and how you can set your organization up for continuous growth and success.

The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored.

In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, Neil says.

Clear, non-technical, and filled with sharp insights gleaned from Neil’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.

Many keynotes focus on the successes: the great product launch that changes the trajectory of the company, or a behind-the-scenes look at the brand campaign that won countless awards and accolades. But in this talk, Converted author Neil Hoyne flips the script and takes a deep dive into the world of failure—and what we can learn from it.

As Google’s Chief Strategist, Neil has worked with C-suites and analysts at thousands of companies around the world. He shares real-life case studies of companies that made catastrophic decisions—even decisions that were backed by data—and the lessons we can learn from their mistakes. He offers valuable takeaways and strategies that you can use to avoid falling into the same traps, and empowers you to overcome any challenges that may come your way on your path to success.

Neil will help you build empathy and resilience, proving that everyone encounters failure and showing you how to bounce back from it. The practical lessons you’ll take away are relevant to marketers, leaders, entrepreneurs, and everyone else.