Peter Fader
Frances & Pei-Yuan Chia Professor of Marketing, Wharton | World's Foremost CLV Expert | Co-Founder, Theta & Incompass Labs | Author, Customer Centricity
'The Web Psychologist' | Behavioral Science Expert & Bestselling Author of 'Webs of Influence' | Advisor to Google, Unilever & HBR | Psychology, AI & Trust
Known as 'The Web Psychologist,' Nathalie Nahai is a behavioral science expert and bestselling author who decodes the psychology of trust and persuasion in the age of AI. She coined the term 'web psychology,' wrote the bestseller Webs of Influence, and advises brands including Google, Unilever, and Harvard Business Review. On stage, Nahai pairs research with practical strategies, helping leaders build trust and brands people truly believe in.
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Psychology speaker Nathalie Nahai is a renowned behavioral science expert, bestselling author, and international keynote speaker who helps organizations make sense of psychology, technology, and human connection in the age of AI. Known as “The Web Psychologist,” she advises global companies including Google, Unilever, and Harvard Business Review on trust, ethics, and building resilient brands in an increasingly AI-shaped world.
Nahai’s blend of academic psychology and an early career in web design led her to coin the term “web psychology” in 2011 and to develop a distinctive framework for understanding how people behave online and offline. That work became her internationally acclaimed book, Webs of Influence: The Psychology of Online Persuasion, published by Pearson, which has been adopted by business leaders and universities worldwide and translated into several languages. It established her as a global authority on ethical persuasion and digital strategy.
Her latest book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, addresses one of the defining challenges facing modern organizations: how to build trust, communicate with integrity, and create real connection when customers and employees expect more than transactional relationships. Featuring contributors such as Daniel Pink and Amy Edmondson, it offers practical frameworks for building values-driven brands that thrive through disruption rather than merely surviving it.
Nahai has delivered keynotes at major international events including SXSW and Web Summit, and regularly runs executive sessions for leading brands. She is a behavioral science advisor and hosts The Hive Podcast, exploring meaning, resilience, and purpose in times of change. Based in Barcelona, she also draws on a background in the arts as a working artist and musician, which shapes her engaging, story-driven style, and she shares her research and writing through The Web Psychologist.
As a speaker, Nathalie Nahai brings rare clarity to audiences grappling with AI adoption, generational change, and the ethics of technology. Her talks pair cutting-edge research with practical strategies, helping leaders build authentic connections, protect trust, and create brands that people truly believe in. Whether the focus is customer loyalty, employee engagement, or values-driven communication, she leaves audiences with insights that last well beyond the event.
As AI-generated content floods our feeds, search results, and inboxes, people are growing anxious about what, and who, to trust. When anything can be faked, how do organizations cut through the synthetic noise to build authentic connections? In this keynote, Nahai explores the psychological dynamics behind rising consumer distrust and shows how leaders can draw on uniquely human wisdom to connect meaningfully with their stakeholders. Audiences leave able to spot emerging behavioral trends, avoid common cognitive blind spots, and lead through turbulence with clarity grounded in real human insight.
AI hype saturates every headline, making it hard to tell breakthrough from speculation. As the technology reshapes how we communicate and work, the ability to build trust and genuine engagement has never been more valuable. Nahai cuts through the noise, showing how leaders can stay authentic while using AI to amplify rather than replace humanity. Through the psychology of agency and connection, she offers practical ways to manage synthetic relationships, protect human connection, and deploy AI in ways that strengthen, rather than erode, organizational culture.
Automation anxiety says creativity and critical thinking will be casualties of the AI revolution. Nahai argues the opposite: our need for autonomy, connection, and meaningful expression matters more than ever to competitive success. She explores how emerging technologies can either suppress or amplify our capacity for self-determination, and what the science says about how people respond to human versus machine-made work. In a landscape of algorithmic sameness, she shows why the most human qualities are becoming a brand's most valuable assets.
Hyper-personalized content and algorithmic targeting can paradoxically make real human connection harder to achieve. In this keynote, Nahai explores how organizations can hold on to purpose and genuine connection in technology-saturated environments. Drawing on empathy, motivation, and behavioral psychology, she shows how to move from transactional engagement to creating moments that truly move people. By understanding what drives attention, curiosity, and emotion, leaders can build strategies that enrich people's lives, not just capture their data, leading to deeper loyalty
Inspired by her book Business Unusual, this keynote explores why the most resilient brands stay rooted in authentic values while adapting with agility. Nahai unpacks the psychological drivers shaping today's customers and employees, from trust and transparency to identity and well-being, and shows how forward-thinking organizations build stronger, more ethical relationships by aligning technology with genuine human needs rather than exploiting psychological vulnerabilities. Whether the goal is conversion, loyalty, or engagement, audiences leave with a practical framework for brands that thrive through disruption.
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