John Boudreau
Professor Emeritus, USC Marshall School of Business | Senior Research Scientist, Center for Effective Organizations | Author: Work Without Jobs & Reinventing Jobs
International Behavioural Science Expert | Bestselling Author of Webs of Influence & Business Unusual | Advisor to Google, Unilever & Harvard Business Review | Psychology, AI & Trust
When AI can generate any content and synthetic relationships reshape how we work and connect, distinguishing authentic human insight from algorithmic output becomes the defining challenge of our time. Nathalie Nahai stands at this critical intersection. As a behavioural science expert trusted by Google, Unilever, and Harvard Business Review, she reveals how organizations can harness AI's power without sacrificing the trust, creativity, and meaning that drive lasting success.
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Speaker Nathalie Nahai is a renowned behavioural science expert, bestselling author, and international keynote speaker who helps global organizations navigate the intersection of psychology, technology, and human connection in the AI era. With deep expertise in tech, marketing, and psychology, she advises Fortune 500 companies including Google, Unilever, and Harvard Business Review on trust, ethics, and resilient brand building in rapidly changing digital environments.
Her academic background in psychology and early career experience as a web designer supported Nahai in developing a unique framework for understanding how humans behave online and offline. This interdisciplinary approach led to her internationally acclaimed book Webs of Influence: The Psychology of Online Persuasion (Pearson), which has been adopted by business leaders and top universities worldwide and translated into seven languages. The book established her as a global authority on ethical persuasion and digital strategy.
Her latest book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, tackles the most pressing challenges facing modern organizations: how to build trust, communicate with integrity, and foster genuine connections when customers and employees demand more than transactional relationships. The book has been described as one of the defining business books of our times, offering practical frameworks for creating values-driven brands that thrive through disruption.
Nahai has delivered transformative keynotes at major international conferences including IBTM World, SXSW, and Web Summit, and regularly conducts executive sessions for leading brands. She serves as a behavioural science advisor, hosts the podcast In Conversation with Nathalie Nahai, and lectures on AI and human interaction at ELISAVA. Beyond consulting, she founded Flourishing Futures Salon, intimate gatherings exploring meaning, resilience, and purpose in times of change.
As a business speaker, Nathalie Nahai brings rare clarity to audiences navigating AI adoption, generational shifts, and ethical technology use. Her presentations blend cutting-edge research with actionable strategies, empowering leaders to build authentic connections, foster agency, and create brands that people genuinely believe in. Whether addressing employee retention, customer loyalty, or values-driven communication, she delivers insights that resonate long after the event concludes.
As AI-generated content floods media, search results, and information ecosystems, customers grow increasingly anxious about what—and who—to trust. When anything can be faked, how do organizations cut through synthetic noise to build authentic connections? This keynote explores the hidden psychological dynamics contributing to consumer precarity and distrust, revealing how companies and their leaders can leverage uniquely human wisdom to meaningfully connect with stakeholders. Audiences leave equipped to identify emerging behavioural trends, avoid cognitive blindspots, and navigate turbulence with clarity and strategic vision grounded in genuine human insight rather than algorithmic imitation.
AI hype saturates every headline, making it harder than ever to distinguish breakthrough from speculation. As artificial intelligence reshapes interaction, communication, and work, the capacity to build trust and foster genuine engagement has never been more strategically crucial. This keynote cuts through the noise, exploring how leaders can maintain authenticity while using AI to amplify—not replace—humanity. Through the lens of performance, projection, and the psychological foundations of agency, Nahai reveals practical strategies for navigating synthetic relationships, preserving human connection, and deploying AI in ways that enhance rather than diminish organizational culture. Essential for leaders seeking competitive advantage through trust in a technology-saturated world.
Automation anxiety suggests creativity and critical thinking will become casualties of the AI revolution. The opposite is true: our psychological need for autonomy, connection, and meaningful expression has never been more relevant to competitive success. This talk uncovers how emerging technologies either suppress or enhance our capacity for self-determination, exploring the neuroscience behind how audiences respond to human versus AI-generated content. For business leaders and brands navigating a landscape of algorithmic sameness, creativity becomes the ultimate differentiator in building lasting stakeholder relationships. Audiences discover why the most human qualities remain the most strategically valuable assets in an automated future.
Hyper-personalized content and algorithmic targeting paradoxically make forging meaningful human connections more difficult. This deeply insightful keynote explores how organizations retain purpose and authentic connection in technology-saturated environments. Drawing on principles of empathy, motivation, and behavioural psychology, Nahai demonstrates how businesses shift from transactional engagement to creating resonant moments that genuinely move people. By understanding what drives attention, curiosity, and emotion, leaders craft strategies that enrich stakeholder lives—not just capture their data—leading to deeper loyalty and sustainable long-term success rooted in shared meaning rather than manipulation.
In times of rapid change and uncertainty, resilient brands stay rooted in authentic values while adapting with strategic agility. This keynote, inspired by Nahai's book Business Unusual, explores the psychological drivers shaping modern stakeholder decisions—from trust and transparency to identity and well-being. With evidence-based insights and real-world examples, she reveals how forward-thinking organizations build stronger, more ethical connections by aligning technology with genuine human needs rather than exploiting psychological vulnerabilities. Whether your goal is improving conversion, deepening customer loyalty, or strengthening employee engagement, this talk offers a practical framework for creating brands that thrive—not merely survive—in complex digital landscapes.
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