Dan Ariely
Best-Selling Author: Payoff, The (Honest) Truth About Dishonesty, The Upside of Irrationality and Predictably Irrational; Professor, Duke University
First Female Aerospace Engineer in the GCC | Managing Director, Center for Space Futures | NASA-Funded Rocket Scientist & Saudi Space Strategist
The first female aerospace engineer in the GCC, Mishaal Ashemimry went from NASA-funded rocket research and 22 programs at Raytheon to founding her own aerospace company and shaping Saudi Arabia's national space strategy. Now Managing Director of the Center for Space Futures and VP at the International Astronautical Federation, she brings rare authority on the space economy, Vision 2030, and what it takes to break barriers in science — delivering keynotes that inspire and inform in equal measure.
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Mishaal Ashemimry is a Saudi-American aerospace engineer, rocket scientist, entrepreneur, and one of the most compelling voices in the global space industry. The first female aerospace engineer in the Gulf Cooperation Council, she has spent her career at the intersection of cutting-edge propulsion science, national space strategy, and the kind of barrier-breaking ambition that turns six-year-olds staring at desert skies into architects of a nation’s future in space. Born in the United States and raised between Atlanta and Saudi Arabia, her passion for the cosmos was ignited at age six while gazing at the Milky Way above the Unayzah desert — a moment that set her on a path from Florida Institute of Technology laboratories to the strategy rooms of Saudi Arabia’s most consequential space institutions.
Science and innovation speaker Mishaal Ashemimry built her technical foundation at Florida Tech, earning dual Bachelor’s degrees in Aerospace Engineering and Applied Mathematics and a Master’s in Aerospace Engineering — with her graduate research funded by NASA Marshall Space Flight Center, where she designed a novel grooved-ring reactor concept for nuclear thermal propulsion, work published at the AIAA Joint Propulsion Conference. She went on to contribute to 22 rocket programs at Raytheon Missile Systems, then served as a Space Nuclear Power and Propulsion Consultant at Northrop Grumman, where she also assessed international capabilities in nuclear propulsion — making her a critical voice in global aerospace policy before she was 40.
At 26, Ashemimry founded MISHAAL Aerospace in Miami — developing the M-Rocket series, a line of cost-effective launch vehicles designed to carry small satellites to Low Earth Orbit, and completing a successful hybrid rocket propulsion static test in 2014. She subsequently became Special Advisor to the CEO of the Saudi Space Agency, where she helped design Saudi Arabia’s national space strategy, built and led the Kingdom’s Human Space Flight Program, and played a central role in the Axiom Mission 2 that sent the first Saudi astronauts to the International Space Station. Today she serves as Managing Director of the Center for Space Futures in Riyadh — a WEF-affiliated body advancing global space governance and sustainable space investment — and as VP for Diversity Initiatives at the International Astronautical Federation, a position she won against fourteen international candidates to become the first Saudi woman ever elected to the role.
As an science speaker, Mishaal Ashemimry brings a rare combination of hard technical authority, nation-building experience, and deeply personal storytelling to the stage. Her keynotes — delivered across the GCC and globally — inspire leaders, innovators, and young professionals to think bigger about what is possible, while giving senior audiences a grounded, strategic perspective on the space economy, Vision 2030, and the future of STEM. Honored by King Salman for Scientific Achievement and named Inspirational Woman of the Year by the Arab Woman Awards, she is one of the most electrifying speakers working at the frontier of aerospace, innovation, and human potential.
Mishaal Ashemimry's personal journey — from a starlit desert in Unayzah to NASA labs, rocket tests, and the Saudi Space Agency's strategy rooms — is one of the most compelling stories in modern aerospace. In this signature keynote, she shares the mindset, discipline, and resilience that took her from being told her ambitions were impossible to becoming a defining figure in her country's space program. A galvanizing session for any audience confronting transformation, innovation, or the courage it takes to pursue an unconventional path.
The commercialization of space is one of the most consequential economic shifts of our era — and few people understand its architecture better than Ashemimry. Drawing on her roles at the Center for Space Futures, the Saudi Space Agency, and the International Astronautical Federation, this keynote maps the emerging space economy: launch markets, satellite infrastructure, lunar and deep-space investment, governance frameworks, and the geopolitical competition reshaping who gets to define humanity's future beyond Earth. Essential for investors, policymakers, and corporate leaders navigating the new frontier.
Saudi Arabia's transformation from an oil-dependent economy to a global innovation hub is among the most ambitious national reinvention projects of the 21st century — and Ashemimry has been at its center. This keynote offers an insider perspective on how the Kingdom is using space, STEM education, and strategic investment to diversify its economy, attract global talent, and position itself as a leader in the industries of the future. Particularly relevant for audiences in the MENA region, government strategy forums, and multinational organizations operating in the Gulf.
As the first female aerospace engineer in the GCC and the first Saudi woman elected VP of the International Astronautical Federation, Ashemimry speaks with unique authority on what it takes to build truly inclusive organizations in deeply technical fields. This keynote moves beyond inspiration to offer structural insights: the specific barriers that keep women and underrepresented groups out of STEM, the leadership and policy interventions that actually work, and why diverse teams consistently outperform homogeneous ones at the frontier of innovation. Urgent, evidence-based, and deeply personal.
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