Alexandra Levit
Founder & CEO, Inspiration at Work | Wall Street Journal Columnist | Bestselling Author of Humanity Works & Deep Talent | Thinkers50 Radar
Former CEO of Ulta Beauty & Foot Locker | Former EVP & Global CMO of McDonald's | Former President & CEO of U.S. Cellular | Consumer & Retail Leader
Mary Dillon is one of the most accomplished consumer and retail leaders in business, having run Ulta Beauty, Foot Locker, and U.S. Cellular and served as Global CMO of McDonald's. She is best known for transforming Ulta Beauty into a category-defining retailer through customer obsession and a standout culture. On stage, she shares practical lessons on customer-led transformation, brand building, and leading large organizations through change.
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Business speaker Mary Dillon is one of the most respected consumer and retail executives of her generation, known for leading brand-driven companies through growth, reinvention, and major structural change. She most recently served as CEO of Foot Locker, where she led the athletic retailer through a multi-year transformation focused on sharpening its brand positioning, modernizing the customer experience, and deepening its partnerships with major footwear brands, until the company’s $2.4 billion acquisition by Dick’s Sporting Goods in 2025.
Dillon is best known as the CEO who led Ulta Beauty from 2013 to 2021, scaling it into a category-defining specialty retailer. During her tenure, Ulta expanded its national footprint, built one of retail’s most admired loyalty programs, and blended digital and in-store experience in a way that set it apart, while becoming widely recognized as one of the best places to work. Her leadership there is frequently cited as a model for how culture, clear strategy, and disciplined execution drive durable performance.
Earlier, Dillon served as Executive Vice President and Global Chief Marketing Officer at McDonald’s, helping shape global brand and marketing strategy for one of the world’s most recognized companies. She went on to become President and CEO of U.S. Cellular, bringing a customer-first approach to a large, operationally complex business, and earlier held senior roles at PepsiCo, including leading the Quaker Foods division. Today she serves as a board director for major companies and as a trusted advisor to senior leaders, valued for pairing strategic clarity with practical operating rigor.
As a speaker, Mary Dillon is direct, practical, and highly relevant to leadership teams navigating disruption. She speaks about customer-led transformation, brand strategy, and omnichannel execution, as well as how to build cultures that perform under pressure. Drawing on decades leading large organizations across multiple industries, she gives audiences clear frameworks and real decision points that help them turn strategy into results.
A practical look at how leaders reposition an established business as customer behavior shifts. Dillon shares what it takes to set a clear strategy, align teams, and modernize the operating model across channels, experiences, and brand partnerships, without losing focus on execution.
Drawing on her work at Ulta Beauty and beyond, Dillon shares lessons on building and protecting brand relevance at scale, from loyalty and customer experience to merchandising and the blend of digital and physical. She focuses on the choices that create lasting differentiation and the rhythms that keep teams aligned.
Dillon explains how high-performing organizations sustain results through leadership development, accountability, and a culture that can absorb change. The focus is on building strong teams, deciding with speed and clarity, and creating the conditions for consistent execution across large, distributed organizations.
From scaling Ulta to steering Foot Locker through transformation and a landmark acquisition, Dillon shares a candid operator's view of leading through uncertainty. She addresses how to keep teams focused and motivated, protect what matters, and make confident decisions when the path ahead is shifting.
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