Martin Lindstrom
Founder & Chairman, Lindstrom Company | TIME 100 Most Influential People | Thinkers50 | Global Authority on Branding, Culture & Consumer Psychology
Partner, DGA-Albright Stonebridge Group | Three-Time President of the EU Chamber of Commerce in China | 27 Years Leading BASF China | Europe-China Expert
Few people understand China from the inside like Joerg Wuttke. After 27 years leading BASF in the country and three terms as President of the European Union Chamber of Commerce in China, he is now a Partner at DGA-Albright Stonebridge Group, advising global firms on the China market. He gives audiences a candid, insider's read on China's economy, geopolitics, and trade, cutting through the headlines to show leaders where the risks and opportunities lie.
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Global affairs speaker Joerg Wuttke is one of the world’s foremost authorities on China, Europe-China trade, and the geopolitics of global business. A Partner at DGA-Albright Stonebridge Group in Washington, D.C., he draws on more than three decades living and working in China to help multinational companies and investors navigate one of the most consequential and complex relationships in the global economy.
Wuttke’s perspective is built on an exceptional front-row career. He spent 27 years as Chief Representative of BASF in China, guiding the chemical giant’s investment strategy, leading negotiations on major industrial projects, and managing its government relations at the highest levels. Earlier, he spent more than a decade at ABB developing and financing large-scale projects across China, Southeast Asia, Africa, and Russia. Few business leaders can match his depth of access to both Chinese policymakers and Western boardrooms.
He is best known publicly as the three-time President of the European Union Chamber of Commerce in China, a role he held most recently from 2019 to 2023, during which he became one of the most quoted and trusted interpreters of China for European business and media. Today, at DGA-Albright Stonebridge Group, he advises global firms on resilient strategy amid geopolitical uncertainty. He also serves on the Supervisory Board of Robert Bosch Internationale Beteiligungen AG and the Advisory Board of the Mercator Institute for China Studies, Germany’s leading China think tank. His contributions have been honored by Germany, France, Belgium, Italy, and Austria, including the Order of Merit of the Federal Republic of Germany and the Chevalier de la Légion d’Honneur.
As a speaker, Joerg Wuttke offers audiences something rare: a candid, deeply informed insider’s read on China that cuts through hype and headlines. He helps executives, investors, and policymakers understand where China’s economy and politics are heading, how to manage risk and “derisking” without missing real opportunity, and how to position their organizations for a multipolar world. Audiences leave with clarity, context, and the confidence to make better decisions about the world’s most debated market.
As populism and geopolitical fragmentation reshape global markets, European companies in China face shifting ground. Wuttke examines how Beijing's domestic priorities, regulatory pressure, and international backlash are changing access, competitiveness, and strategy for foreign firms. Drawing on concrete cases, he shows what adaptation looks like in practice and why standing still is the biggest risk of all as China pivots.
Drawing on more than 30 years in China, from representing BASF to leading the European Union Chamber of Commerce, Wuttke reveals what it truly takes to negotiate in the People's Republic. He explores how culture, strategy, and regulation intersect at the table: when to press and when to wait, how to read silence, and how to align Western expectations with Chinese realities for lasting success.
With supply chains in flux and "derisking" dominating boardroom conversations, companies and investors must rethink their China playbook. Wuttke analyzes the changing investment landscape from both Western and Chinese perspectives, assessing overcapacity and structural risk, separating genuine opportunity from hype, and showing how to build resilient, future-proof positions despite the headwinds.
As China balances a slowing economy with global ambition, the consequences reach far beyond Asia. Wuttke offers a candid insider's view of how Beijing's policies, partnerships, and industrial overcapacity are reshaping trade, supply chains, and the green transition. With decades of high-level engagement behind him, he shows global firms how to read China's economic signals, anticipate the next policy shift, and position themselves in a multipolar world.
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