Tina Fordham
Author, Mad World | Founder, Fordham Global Foresight | Wall Street's First Chief Global Political Analyst | Geopolitics & PQ Expert
#1 NYT Bestselling Author, Atomic Habits | 25+ Million Copies Sold | Habits & Behavior Change Expert | Founder, Habits Academy
James Clear wrote the book on habits — literally. Atomic Habits has sold more than 25 million copies worldwide, spent 300 weeks on the New York Times bestseller list, and become the definitive guide to behavior change for individuals and organizations alike. His keynotes give audiences a practical, science-backed system for getting 1% better every day — and compounding those gains into results that last.
Want to book James Clear as a speaker for your event? Please provide the info below and we’ll get in touch within 24h:
James Clear is the author of one of the most widely read books of the past decade and the world’s leading authority on the science of habit formation. Born in Hamilton, Ohio, he attended Denison University on a baseball scholarship before a serious injury — struck in the face by a baseball bat during a teammate’s warm-up swing — left him with a fractured skull, broken nose, and damaged eye sockets, requiring emergency surgery and months of recovery. That experience of rebuilding himself physically, academically, and mentally became the foundation for everything that followed: a sustained inquiry into the mechanisms of behavior change, identity formation, and the compounding power of small decisions made consistently over time.
Bestselling author speaker James Clear published Atomic Habits in 2018. The book spent more than 300 weeks on the New York Times bestseller list, was the number one bestselling book on Amazon in both 2021 and 2023, reached number one on the audiobook charts on Audible, has been translated into more than 60 languages, and has sold more than 25 million copies worldwide — making it one of the bestselling nonfiction books of the century so far. The core argument is deceptively simple: outcomes are not the product of goals, but of systems, and systems are built through habits so small they seem almost trivial in the moment. The book gives readers a four-step framework — cue, craving, response, reward — drawn from biology, psychology, and neuroscience, and translates it into a set of practical strategies that organizations and individuals have used to improve performance across virtually every domain. In December 2025, Clear published The Atomic Habits Workbook, the official companion volume, giving readers guided exercises and journal prompts to move from understanding the framework to living it.
Clear’s influence extends well beyond book sales. His weekly “3-2-1” newsletter — three ideas from him, two quotes from others, one question to consider — is sent to more than four million subscribers every week, making it one of the most widely read personal development newsletters in the world. He founded the Habits Academy, through which more than 10,000 leaders, managers, coaches, and educators have been trained in the application of habit science. He is a MasterClass instructor, featured alongside figures including Serena Williams, Neil Gaiman, and Gordon Ramsay. His work has been featured in Time, the New York Times, the Wall Street Journal, and on CBS This Morning, and he is a regular keynote speaker at Fortune 500 companies including Google, Microsoft, Facebook, JP Morgan Chase, Pfizer, and Procter & Gamble. He donates five percent of his income to the Against Malaria Foundation.
As a speaker, James Clear delivers something that most personal development keynotes promise but rarely achieve: a talk that is simultaneously intellectually rigorous, practically actionable, and genuinely entertaining. His presentations combine personal storytelling, academic research, and the kind of hard-earned experiential wisdom that comes from being a practitioner of the ideas he teaches, not just a reporter of them. Audiences leave not with inspiration that fades by Monday morning, but with a concrete system they can implement that day — and that compounds over weeks, months, and years into meaningful change.
The signature keynote, drawn directly from the ideas in Atomic Habits. Clear walks audiences through the science of how habits work, why goals are less useful than systems, and how the four laws of behavior change — make it obvious, make it attractive, make it easy, make it satisfying — can be applied to build any good habit and eliminate any bad one. The talk is structured around the 1% improvement framework, with practical strategies audiences can implement that same day. One-part academic research, one-part personal storytelling, and one-part live experiment, this keynote is consistently rated as one of the most immediately applicable talks audiences have ever attended.
Most people try to change their behavior by focusing on outcomes — lose twenty pounds, close more deals, exercise every morning. Clear argues this approach is backwards. The most durable behavior change happens at the level of identity: when you shift from "I want to run" to "I am a runner," every habit that follows reinforces who you believe yourself to be. In this talk, Clear explores the relationship between identity and behavior, how small actions function as votes for the person you are becoming, and what individuals and organizations can do to build the kind of self-image that makes good habits feel natural rather than effortful.
Designed for leadership and organizational audiences, this keynote translates the principles of habit science into a framework for building high-performance cultures. Clear draws on the British Cycling team's "aggregation of marginal gains" strategy, research from behavioral science, and examples from Fortune 500 companies to show how organizations that focus on systems rather than goals — and on small process improvements rather than large transformational initiatives — consistently outperform those that take the opposite approach. This talk gives leaders a practical toolkit for embedding continuous improvement into the daily habits of their teams.
Beyond habits, Clear has spent years studying how the best decision-makers in the world think: what mental models they use, how they structure choices, and what cognitive habits allow them to consistently produce better outcomes than their peers. This keynote draws on his research and writing on decision-making — including material from his newsletter and ongoing study of psychology, economics, and neuroscience — to give senior audiences a set of frameworks for improving the quality of their thinking on a daily basis. Practical, evidence-based, and immediately applicable, this talk complements the habits keynote for organizations that want to address both behavior and cognition.
| Basic Data Protection Information | |
|---|---|
| Data controller | AURUM SPEAKERS BUREAU S.L. |
| Address | Parc Audiovisual de Catalunya 1, Oficina S11, 08225 Terrassa, Spain |
| Purposes | We will use your data to respond to your requests and deliver our services to you. |
| Marketing | We will only send you marketing correspondence if you have given your prior consent, which you can do by ticking the box for that purpose. |
| Lawful basis | We will only process your data if you have given your prior consent, which you can do by ticking the box for that purpose. |
| Recipients | Generally, only our members of staff who have been duly authorised may access the data that you have provided. |
| Your Rights | You have the right to know what information we hold about you, to rectify it and to erase it, as explained in the additional information available on our website. |
| Additional Information | For more information, please see “PRIVACY POLICY” on our website. |