Hiroshi Ishiguro
Distinguished Professor, University of Osaka | Father of Humanoid Androids | CEO, AVITA Inc. | Japan MOONSHOT R&D Project Manager
Business Futurist | Author of Never Normal & microMARKETING | Founder of CognitivePath AI Consultancy | Authority on AI, Digital Transformation & Adaptability
Greg Verdino helps leaders thrive in an age of relentless change, with a sharp focus on what artificial intelligence really means for business. A business futurist, author of Never Normal, and founder of the AI consultancy CognitivePath, he has guided hundreds of organizations through transformation over three decades. Audiences leave his keynotes with the foresight, mindset, and practical tools to adapt faster and lead with confidence.
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Greg Verdino is a business futurist, author, and advisor who helps leaders and organizations make sense of exponential change, with a sharp focus on artificial intelligence, digital transformation, and the power of adaptability. Over more than 30 years at the forefront of technological change, he has advised hundreds of organizations, including over 50 of the Fortune 500, held senior roles at a string of technology start-ups, and built new products and lines of business from inside established companies.
Futurist speaker Greg Verdino is known for an uncanny ability to anticipate change before it arrives and to separate passing fads from lasting shifts. He is the author of Never Normal: Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo and microMARKETING: Get Big Results by Thinking and Acting Small, and the co-creator of The Adapt Manifesto, a framework that aligns leaders around the principles that help organizations adapt reliably and repeatedly.
In recent years, Verdino has focused his work squarely on artificial intelligence. He founded CognitivePath, a strategic AI consultancy that helps organizations harness generative AI to boost productivity, creativity, and competitive advantage, and has earned advanced training in AI strategy from Cornell and AI ethics from the London School of Economics.
His perspective is grounded in real-world practice rather than hype. Verdino has worked closely with senior leaders at companies including AT&T, Coca-Cola, Ford, IBM, and UPS, serving as both strategist and trusted advisor during pivotal moments of change. Earlier in his career he was executive vice president at the social business firm Dachis Group (now part of Sprinklr) and chief strategy officer at the social media consultancy Crayon. His insights have been featured by Bloomberg, CNN, the New York Times, and The Wall Street Journal.
As a speaker, Greg Verdino has delivered keynotes at hundreds of corporate and association events around the world, both in person and online. Audiences value his rare blend of foresight, business pragmatism, and humor: he doesn’t just describe what’s coming, he helps leaders confront the trade-offs, build the right mindset, and turn relentless change into a genuine advantage.
Cutting through the noise around generative AI, Verdino shows leaders how to move past the hype and put the technology to practical use. Drawing on his hands-on consulting work, he explains how to identify high-value opportunities, redesign workflows around human-plus-machine collaboration, and capture real productivity and performance gains, without losing sight of judgment, ethics, and the human element that ultimately drives results.
The "new normal" you're waiting for is never going to arrive. Based on the ideas in his book Never Normal, Verdino makes the case that continuous, accelerating change is the permanent condition of modern business, and that adaptability is the defining competency for leaders and organizations. He shares provocative, practical ideas for challenging the status quo and building teams that can sense, respond to, and capitalize on change.
Built on The Adapt Manifesto he co-created, this keynote lays out the values and practices that help organizations adapt reliably and repeatedly in the face of volatility and uncertainty. Verdino offers a proven approach and practical tools for raising an organization's adaptability quotient, equipping leaders and teams with the readiness and willingness to keep evolving as conditions shift.
Verdino examines how artificial intelligence and other emerging technologies are reshaping what it means to build a brand, reach customers, and win through marketing. He explores the most disruptive trends ahead, what leading-edge brands are doing differently, and how marketers can future-proof their strategies, their organizations, and their own careers as the discipline is redefined.
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