Victor Küppers
Bestselling Author & Doctor in Humanities | Professor at U. of Barcelona & EADA | Enthusiasm, Attitude & Human Potential
Executive Vice-Chairman of the Board, Cirque du Soleil Entertainment Group; Former President and CEO, Cirque du Soleil; Co-Founder, C2 Montréal
Daniel Lamarre is the Executive Vice-Chairman of the Board of Cirque du Soleil Entertainment Group and the former President and CEO who helped scale Cirque into a global creative brand. He speaks on creative leadership, innovation culture, and how to build organizations that can reinvent without losing what makes them distinctive.
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Business speaker Daniel Lamarre is Executive Vice-Chairman of the Board of Cirque du Soleil Entertainment Group and the former President and CEO who helped shape the company’s transformation into one of the most distinctive entertainment brands in the world. He joined Cirque du Soleil in 2001 and went on to lead the organization for nearly two decades, overseeing global expansion, the scaling of touring and resident productions, and the operational discipline required to deliver creativity consistently across markets, languages, and cultures.
During his tenure, Cirque developed landmark collaborations and creative partnerships and expanded its brand ecosystem beyond live shows. Lamarre became known for a leadership style that protects the creative process while insisting on clarity, accountability, and execution, an approach that has made his experience highly relevant to leaders in any industry where innovation must coexist with performance. After transitioning from the CEO role in 2021, he continued to support Cirque’s strategy and growth as Executive Vice-Chairman. He also returned briefly as interim CEO in 2025 before resuming his board leadership role.
Beyond Cirque, Lamarre is the co-founder of C2 Montréal, a global forum at the intersection of business and creativity, created to explore how organizations innovate, collaborate, and grow. Earlier in his career, he led major organizations in media and communications, including serving as President and CEO of Groupe TVA, and held senior roles in public relations, giving him a deep understanding of reputation, storytelling, and brand building at scale. He is also the author of Balancing Acts, a leadership book on integrating creativity and business.
As a speaker, Daniel Lamarre is practical, candid, and deeply experienced in the realities of leading creative talent and complex operations at the same time. He shares clear principles for building cultures where creativity is repeatable, reinvention is possible, and teams can execute under pressure without compromising the work.
What leaders can learn from Cirque du Soleil about building the conditions for creativity, working with creative talent, and moving from ideation to execution. Lamarre focuses on the systems and behaviors that protect originality while still delivering on deadlines, budgets, and customer expectations.
A playbook for growth leaders expanding across regions or integrating new markets and partnerships. Lamarre shares lessons on preserving a brand’s essence, aligning teams across borders, and building operating rhythms that keep quality consistent as complexity increases.
A leadership talk on decision-making when visibility is low and trade-offs are unavoidable. Lamarre explores how to prioritize, communicate, and rebuild momentum, and how to keep standards high while adapting quickly in fast-changing environments.
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