Morten Hansen
Professor Emeritus, UC Berkeley | Bestselling Author, Great at Work & Co-Author, Great by Choice | Thinkers50 Management Thinker | Leadership & Collaboration Expert
Pioneer of AI in Marketing & Chief Data Scientist at Trust Insights | Bestselling Author of AI for Marketers | IBM Champion & Marketing Over Coffee Cohost
Christopher S. Penn is one of the world's foremost experts on AI in marketing, a pioneer who has worked with it since 2013. The co-founder and Chief Data Scientist of the consultancy Trust Insights, a bestselling author, and an IBM Champion, he is famous for keynotes where he writes live AI code on stage. He reaches 294,000+ readers through his Almost Timely newsletter and gives audiences a rare, engineering-grade, and practical view of AI.
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AI speaker Christopher S. Penn is one of the world’s foremost authorities on artificial intelligence in marketing, and a genuine pioneer who was working with the technology long before tools like ChatGPT made it mainstream. The co-founder and Chief Data Scientist of Trust Insights, a leading AI and analytics consultancy, he is known for a rare, “engineering-grade” approach: practical, data-driven, and refreshingly free of hype. He has helped brands including Cisco, McDonald’s, T-Mobile, and Twitter turn AI into measurable results.
Penn has worked at the frontier of marketing AI for more than a decade, across classical, regression, classification, and now generative AI. Along the way, he has helped shape several of the defining practices of modern marketing, from the adoption of analytics and data-driven marketing to marketing data science and, most recently, the practical use of generative AI. A bestselling author of numerous books on AI, analytics, and marketing, including AI for Marketers and The Intelligence Revolution, he is also the longtime cohost of the influential Marketing Over Coffee podcast.
What sets Penn apart as a speaker is that he doesn’t just talk about AI, he does it. He is famous for keynotes in which he opens a terminal and writes AI code live on stage, demonstrating in real time what the technology can actually do, a level of technical credibility almost unheard of on the marketing keynote circuit. Recognized as an IBM Champion for his technical expertise and contribution to the community, he reaches a global audience of more than 294,000 subscribers through his weekly Almost Timely newsletter.
As a speaker, Christopher S. Penn is high-energy, deeply knowledgeable, and intensely practical, combining strategic insight with live technical demonstrations that make even complex ideas tangible. He speaks on generative AI and its real impact on business, building an effective AI strategy, data science and analytics, and how marketers and organizations can use AI to work smarter and create genuine value. Audiences leave with a clear-eyed, jargon-free understanding of AI, and concrete, immediately usable ideas.
Cutting through the noise and the hype, Christopher S. Penn gives audiences a clear, grounded understanding of how artificial intelligence, especially generative AI, is reshaping business. Drawing on more than a decade at the frontier of the field, he explains what today's AI can and cannot do, where the real opportunities and risks lie, and what every organization needs to understand to stay ahead. Rigorous, practical, and often punctuated with live demonstrations, it is an essential primer for leaders navigating the AI era.
Everyone is talking about generative AI, but far fewer are getting real value from it. In this hands-on keynote, Christopher S. Penn shows marketers and business leaders how to move from experimentation to genuine impact, with practical use cases, workflows, and techniques drawn from his work with major global brands. Expect live demonstrations, real examples, and a clear framework for putting AI to work in your organization today. A standout session for anyone serious about results, not just buzzwords.
Adopting AI tools is easy; building a strategy that actually delivers is hard. Drawing on his work as Chief Data Scientist of Trust Insights, Christopher S. Penn helps leaders think through the questions that matter: where AI creates real value, how to audit your data and build the right foundations, how to govern AI responsibly, and how to align technology with business goals. A strategic, no-nonsense keynote for executives who want AI to drive outcomes, not just headlines.
Before AI became the headline, Christopher S. Penn was already one of the most respected voices in marketing data science and analytics. In this keynote he connects the dots between data, analytics, and AI, showing how organizations can turn information into insight and insight into action. He explains how AI is transforming measurement, decision-making, and the marketer's role itself, and what skills and mindsets will matter most going forward. A sharp, forward-looking talk for data-driven leaders.
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