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Carla Johnson Keynote Speaker and innovation architect

Carla Johnson

Innovation Architect | CEO, RE:Think Lab | Bestselling Author, RE:Think Innovation | Creativity, Curiosity & AI Expert

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Carla Johnson believes innovation is a skill anyone can learn, not a gift reserved for a few. CEO of RE:Think Lab and author of RE:Think Innovation, she has spent two decades helping leaders at companies such as Intel, 3M, Dell, and Hilton turn everyday ideas into business results. On stage, she gives teams a repeatable framework for curiosity, creativity, and innovation in the age of AI.

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    Carla Johnson biography

    Innovation speaker Carla Johnson is an innovation architect who helps organizations turn creativity into a repeatable, everyday business capability. As CEO of RE:Think Lab, she works with leaders and teams to redefine what innovation means inside their companies, replacing the myth that great ideas belong to a gifted few with practical frameworks that let everyone contribute.

    Over two decades, Johnson has advised leaders at organizations including Intel, 3M, Dell, Amazon, Hilton, Pfizer, Citi, Fidelity Investments, LinkedIn, and Motorola Solutions. She is the author of RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes, which lays out a five-step process for generating ideas with bottom-line impact, and co-author of Experiences: The 7th Era of Marketing, a guide to how brands create value through customer experience.

    Curiosity, Creativity, and AI

    Johnson’s recent work focuses on curiosity as a competitive advantage and on how human creativity can push an AI-driven world forward. In her TEDxSonomaCounty talk, she asked whether AI could bring back curiosity, and her frameworks show teams how to use generative AI as a partner for deeper inquiry. A longtime voice in the marketing community, she has been a top-rated speaker at Content Marketing World and has shared her approach on programs such as MarketingProfs’ Marketing Smarts podcast. She also developed an innovator assessment that identifies six roles people play in developing and championing ideas.

    As a speaker, Carla Johnson combines creative energy with a disciplined, practical method. She shows audiences how to ask better questions, build psychological safety, and create cultures where innovation becomes part of everyday work, and she helps leaders see AI as a creative ally. Audiences leave with tools they can put to work immediately to generate ideas that matter.

    Carla Johnson Speaking Videos

    Could AI bring back curiosity? | Carla Johnson | TEDxSonomaCounty
    CXps 2025 | Rethink Innovation: Carla Johnson Keynote Address

    Carla Johnson Speaking Topics

    Most organizations call innovation a priority, yet few manage to make it happen consistently. Based on her book RE:Think Innovation, Johnson challenges the belief that innovation requires special titles, skills, or budgets, and shares a five-step process for generating ideas with measurable business impact. Leaders learn how to build a culture where everyone contributes to and improves ideas.

    As teams struggle to keep pace with change, curiosity becomes a strategic advantage. Johnson reveals the conditions that help curiosity flourish, the structure of a truly curious question, and three ways of thinking that lead to better results faster. Audiences leave with practical ways to build questioning, experimentation, and psychological safety into their teams.

    Generative AI is changing how work gets done, yet creative thinking remains a distinctly human advantage. Johnson shows leaders how to move AI from perceived threat to creative partner, using it to deepen inquiry and reach strategic, breakthrough ideas instead of simple automation, and explains when and how to take smart creative risks.

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    FAQs on Booking Carla Johnson

    Booking Carla Johnson gives your audience a practical, energizing guide to making innovation part of everyday work. CEO of RE:Think Lab and author of RE:Think Innovation, she has spent two decades helping leaders at organizations such as Intel, 3M, Dell, and Hilton turn ideas into results. Her keynotes blend creative inspiration with clear frameworks, showing teams how to ask better questions, build curious cultures, and use AI as a creative partner. She is an ideal choice for innovation summits, marketing conferences, and leadership events. To book Carla Johnson, contact Aurum Speakers Bureau and one of our founders will respond within 24 hours.

    RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes shows that innovation is a skill anyone can develop. It presents a five-step process for generating ideas consistently and building organizations where everyone contributes to innovation.

    RE:Think Lab is Carla Johnson’s company, which helps organizations redefine innovation and build the habits, frameworks, and culture that make it part of everyday work through keynotes, immersive workshops, and advisory work.

    Johnson speaks on rethinking innovation, applied curiosity, creativity in the age of AI, and building innovation cultures. She offers keynotes and hands-on workshops tailored to each audience. Contact Aurum Speakers Bureau to customize a session for your event.

    Aurum Speakers Bureau can help you book Carla Johnson as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Carla Johnson's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Carla Johnson or any other top keynote speaker or celebrity of your choice.

    Carla Johnson speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Carla Johnson to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Carla Johnson.

    We only work with Carla Johnson on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Carla Johnson and will handle all negotiations, contracts, and logistics associated with having Carla Johnson speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Carla Johnson for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.

    Yes, Carla Johnson is available for virtual keynotes and webinars. To book Carla Johnson for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.