Drew Weissman
2023 Nobel Laureate in Physiology or Medicine | Co-Inventor of mRNA Vaccine Technology | Director, Penn Institute for RNA Innovation
Bonin Bough
Advertising Hall of Achievement Inductee | Board Director, Philip Morris International | Co-Founder, Group Black Holdings | Marketing Innovator Behind Oreo, PepsiCo & Mondelēz
Bonin Bough is one of the most decorated marketing executives of his generation: the youngest-ever C-suite leader at a Fortune 50 company, an inductee into the Advertising Hall of Achievement, and the architect of digital transformations at Mondelēz, PepsiCo, and SheaMoisture. Now a board director at Philip Morris International and co-founder of Group Black Holdings, he brings rare energy and proven business results to every stage he takes.
Want to book Bonin Bough as a speaker for your event? Please provide the info below and we’ll get in touch within 24h:
Bonin Bough biography
Bonin Bough is one of the most electrifying figures in American business: a marketing visionary, serial entrepreneur, and board director who became one of the youngest C-suite executives in the history of the Fortune 50. Today he serves as a board director at Philip Morris International (NYSE: PM), sitting on its Audit & Risk and Science & Technology Committees, and as co-founder of Group Black and its AI-powered media venture Portrait Media Group. Marketing speaker Bonin Bough brings that operator’s perspective to every stage, shaping where business, media, and technology are heading next.
Bough built his reputation through a decade of transformations at some of the world’s most recognizable consumer brands. As Chief Media and eCommerce Officer at Mondelēz International, he managed over $3 billion in annual media spend and lifted the company’s digital investment from 3% to more than 32%, driving substantial revenue gains along the way. He also grew Mondelēz’s eCommerce business from $65 million to $265 million in just 18 months. Earlier, as Chief Digital Officer at PepsiCo, he led pioneering digital and social campaigns for Gatorade, Frito-Lay, and Pepsi that set new benchmarks for real-time marketing. As Chief Growth and Marketing Officer at Sundial Brands (SheaMoisture), he delivered 50% revenue growth in a single year, culminating in the brand’s $1 billion acquisition by Unilever.
That record has earned him some of the industry’s highest honors: induction into the Advertising Hall of Achievement, a place on Fortune’s “40 Under 40,” Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year. His book Txt Me: Your Phone Has Changed Your Life. Let’s Talk About It explored the transformative power of mobile technology on human behavior and business years before it became the industry’s central conversation.
Entrepreneur, Investor, and Builder at the Frontier of Media
Bough’s entrepreneurial instincts showed early: he founded a teen magazine for New York City public-school students at age 12 and has never stopped building since. His growth accelerator Bonin Ventures applies Fortune 50 methodology to high-potential startups, and through Lockstep Ventures he invests in health, education, and justice to help close the racial wealth gap. In 2025, he co-launched Portrait Media Group, an AI-powered media company designed to reach the next generation of consumers by values, behaviors, and mindset rather than demographics alone. He holds a BA from Hartwick College and is a sought-after presence at events ranging from CES and Advertising Week to the Milken Institute Global Conference.
As a speaker, Bonin Bough is in a category of his own: high-energy, deeply experienced, and relentlessly practical. He speaks on digital transformation and growth hacking, the future of marketing and media, building brands that connect with diverse and next-generation audiences, and the entrepreneurial mindset that turns big ideas into billion-dollar outcomes. As a marketing speaker, he sends audiences home not just inspired but equipped, with frameworks, tools, and a renewed sense of what is actually possible for their organizations.
Bonin Bough Speaking Videos
Bonin Bough
Bonin Bough - Hackonomy
Bonin Bough Keynote Topics
The most transformative companies of the past two decades were not built by playing by the rules. They were built by people willing to hack them. In this high-energy keynote, Bonin Bough introduces the hackonomy, a business paradigm in which the mindset and methods of the hacker (challenging assumptions, moving fast, combining resources in unexpected ways) are applied to corporate strategy, marketing, and organizational design. Drawing on his own experience scaling billion-dollar brands and launching ventures from scratch, Bough shows how hack-thinking has already disrupted industries from aviation to advertising, and gives audiences a concrete framework for unleashing it inside their own organizations. Whether you lead a startup or a global enterprise, this talk will change how you think about growth.
In a world of constant disruption, incremental improvement is not a growth strategy. It is a slow decline. Bonin Bough has spent his career proving that real growth happens when Fortune 50 rigor meets startup speed, and in this keynote he shares exactly how. From growing Mondelēz's eCommerce revenue fourfold in 18 months to taking SheaMoisture from a growth-stage brand to a $1 billion Unilever acquisition in a single year, Bough's track record rests on a repeatable model that works across industries and company sizes. He shares the frameworks, habits, and mindset shifts that separate organizations achieving breakthrough results from those settling for better-than-average ones, and makes the case that the best time to start is always right now.
The rules of marketing are being rewritten, not by agencies or algorithms alone, but by a generation of consumers more values-driven, culturally aware, and media-savvy than any before them. Drawing on his work co-founding Group Black and Portrait Media Group, Bonin Bough explores what it will take for brands to stay relevant in a media landscape reshaped by AI, fragmented audiences, and a fundamental shift in what consumers expect from the companies they support. He covers the decline of demographic targeting, the rise of values-based audience strategy, and how AI, used well, can create genuine connection at scale, while, used poorly, it accelerates the erosion of brand trust.
What happens when you apply the marketing playbook of a global Fortune 50 brand to a small business with a fraction of the resources? Rooted in his experience hosting CNBC's Cleveland Hustles, Bonin Bough shares the growth principles he has seen work in boardrooms and on Main Street alike. He explores how the fundamentals of great branding, customer engagement, and the smart use of digital channels translate across every scale of organization, and gives entrepreneurs and business leaders the tools to accelerate growth by borrowing from the best of what the world's biggest brands have learned. Practical, energetic, and immediately applicable.
Speaker topics
FAQs on Booking Bonin Bough
Why Bonin Bough?
Booking Bonin Bough means bringing one of the most decorated and energetic marketing minds in American business to your stage. He is not a theorist. He is the executive who grew Mondelēz's eCommerce business from $65M to $265M in 18 months, shifted $3 billion in media spend toward digital, and delivered a 50% revenue surge at SheaMoisture that led to a $1 billion Unilever acquisition. He is one of the youngest-ever C-suite leaders at a Fortune 50, an inductee into the Advertising Hall of Achievement, and a sitting board director at Philip Morris International. His keynotes rank among the highest-energy and most actionable at any conference he joins, combining the credibility of a proven operator with the presence of a natural entertainer. Contact Aurum Speakers Bureau to check his availability and speaking fees.
What makes Bonin Bough's approach to marketing different?
Bough's defining belief is that growth is not a department. It is a mindset that must run through every layer of an organization. His approach, shaped by more than a decade scaling some of the world's most-loved consumer brands, blends digital-first thinking, real-time cultural responsiveness, and a relentless focus on measurable business outcomes over vanity metrics. He pioneered social and mobile media as genuine business levers at a time when most Fortune 50 companies still treated digital as an experiment, and he has carried that same bias for action into entrepreneurial environments, from Bonin Ventures to Group Black Holdings.
What is Group Black Holdings and Portrait Media Group?
Group Black Holdings is the evolved entity of Group Black, the media collective Bonin Bough co-founded in 2021 to channel advertising dollars toward diverse-owned media. In 2025, the company launched Portrait Media Group, an AI-powered media company that targets what Bough calls Gen Next, a values-driven audience defined by mindset and behavior rather than demographics alone. It reflects Bough's ongoing commitment to reshaping who owns and benefits from the media economy, now expanded beyond a racial-equity lens to encompass the broader cultural and technological shift in how the next generation engages with content and brands.
What topics does marketing speaker Bonin Bough cover?
Bonin Bough speaks on digital transformation and growth hacking; the future of marketing, media, and e-commerce; building brands that resonate with diverse and next-generation audiences; the intersection of AI and marketing strategy; entrepreneurship and business-model reinvention; and the leadership mindset that drives outsized results in large organizations and startups alike. His keynotes are regularly booked for marketing summits, innovation conferences, sales kick-offs, and leadership retreats that need a speaker who pairs strategic depth with real inspiration. To book Bonin Bough for your next event, contact Aurum Speakers Bureau.
How to book Bonin Bough as a keynote speaker?
Aurum Speakers Bureau can help you book Bonin Bough as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Bonin Bough's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Bonin Bough or any other top keynote speaker or celebrity of your choice.
How much is Bonin Bough speaking fee?
Bonin Bough speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Bonin Bough to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Bonin Bough.
How can I contact Bonin Bough?
We only work with Bonin Bough on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Bonin Bough and will handle all negotiations, contracts, and logistics associated with having Bonin Bough speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Bonin Bough for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Bonin Bough for a virtual keynote?
Yes, Bonin Bough is available for virtual keynotes and webinars. To book Bonin Bough for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
