Erin Meyer
INSEAD Professor & World Authority on Cross-Cultural Management | Bestselling Author of The Culture Map & No Rules Rules | Thinkers50-Ranked Thinker
Futurist & Business Transformation Expert | Author of Digital Darwinism | Founder of All We Have Is Now | LinkedIn's #1 Voice in Marketing
Tom Goodwin is one of the world's most insightful and provocative voices on technology, marketing, and business transformation. The author of Digital Darwinism, founder of All We Have Is Now, and LinkedIn's #1 Voice in Marketing, he's famous for the platform-economy insight that "Uber owns no vehicles." On stage, he deflates the hype and gives audiences a sharp, practical roadmap for navigating disruption.
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Tom Goodwin is one of the world’s most insightful and provocative voices on technology, marketing, and business transformation. A futurist with a refreshingly practical streak, he is known for cutting through hype to ask the questions that actually matter, and for helping organizations understand not just what is changing, but what to do about it right now. Few commentators have shaped how business leaders talk about disruption as sharply as he has.
Futurist speaker Tom Goodwin is the founder of the transformation consultancy All We Have Is Now and the author of the bestselling book Digital Darwinism, translated into seven languages. In 2015 he wrote a single paragraph, later published in TechCrunch, that has since become one of the most quoted observations in modern business: that Uber owns no vehicles, Airbnb owns no real estate, Alibaba carries no inventory, and Facebook creates no content. That insight into the platform economy captured a fundamental shift in how value is created, and cemented his reputation as one of the sharpest analysts of the digital age.
Goodwin’s career spans two decades across advertising, media, and technology, including senior innovation roles at Zenith Media and Havas Media, and advisory work with Fortune 500 companies and startups alike. Voted LinkedIn’s number one Voice in Marketing, with a following of more than 700,000, he hosts The Edge, a technology series on Euronews reaching hundreds of millions of households, and writes for outlets including The Guardian, Forbes, and TechCrunch. He is best known for championing “nowism”, a pragmatic counterpoint to speculative futurism that argues we already have the tools we need to transform our businesses, and that real advantage comes from acting decisively today rather than waiting for a science-fiction tomorrow.
As a speaker, Tom Goodwin is witty, contrarian, and genuinely useful, deflating hype while leaving audiences energized and clear-headed about what to do next. He speaks on digital transformation and why so many efforts fail, the real impact of AI on business and marketing, the platform economy and new models of value creation, and how to innovate with the technology you already have. Audiences leave with sharper thinking, a healthy skepticism of buzzwords, and a practical roadmap for navigating change.
Drawing on his bestselling book, Goodwin explains why so many digital transformation efforts fall short, typically because companies "bolt on" new technology to old models instead of genuinely reimagining how they work. He offers a clear-eyed, practical framework for adapting to relentless change, and shows leaders how to transform their organizations into agile, customer-centric market leaders.
Cutting through the noise, Goodwin separates what AI can genuinely do for a business from the hype that surrounds it. He explores where AI creates real value, where it's overhyped, and what risks go unspoken, helping leaders make smart, grounded decisions about adopting new tools rather than chasing every shiny promise.
The author of the famous "Uber owns no vehicles" insight unpacks how platform business models have rewritten the rules of competition. Goodwin explains how value is created and captured in a world of intermediaries and networks, and what established companies must understand to compete with, or become, the disruptors reshaping their industries.
Goodwin's signature philosophy is a bracing antidote to speculative futurism. Rather than fixating on distant possibilities, he argues, the biggest opportunities lie in boldly applying the powerful tools we already have. In this talk he inspires audiences to stop waiting for the future and start creating meaningful, measurable impact today.
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