Fredrik Haren
The Creativity Explorer | 2,000+ Speeches in 75 Countries | Author, The Idea Book — One of the 100 Best Business Books of All Time | TIA Recipient, Global Speakers Federation
Former Global Head of Digital Marketing, Nike, Revlon & Estée Lauder | Board Director, Edgewell | Investor | Brand Strategy & Digital Transformation
Few executives have shaped digital marketing at the scale Swan Sit has — running billion-dollar e-commerce operations at Nike, Estée Lauder, and Revlon. A Harvard and Columbia-trained leader turned board director and investor, she brings real-world authority to every stage. Audiences gain sharp, actionable frameworks on brand strategy, digital transformation, and building consumer loyalty that lasts.
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Swan Sit is one of the most compelling voices at the crossroads of digital marketing, brand strategy, and business transformation. With a rare blend of analytical rigor and creative instinct, she spent two decades driving growth at some of the world’s most iconic consumer brands — building the kind of digital infrastructure that now defines modern commerce.
As Global Head of Digital Marketing at Nike, Sit oversaw the Emmy Award-winning “Dream Crazy” campaign and managed a $2 billion North America e-commerce business. At Estée Lauder, she expanded the company’s digital footprint to more than 400 sites across 50 countries, unlocking double-digit growth by partnering with unexpected cultural figures including Chelsea Handler and Iris Apfel. At Revlon, she led the brand through a comprehensive digital overhaul during a period of significant corporate transition. Across all three, her signature was the same: measurable impact, delivered at scale.
Before entering the consumer brand world, Sit built a foundational skill set at Bain & Company as a management consultant, ran her own advertising agency, and served as a product manager at Newell. She holds a BA in Economics from Harvard University and an MBA from Columbia Business School — an academic pedigree that underpins her discipline-driven approach to creative problems.
Today, Sit is an Independent Board Director at Edgewell Personal Care (NYSE: EPC), an Operating Partner at AF Ventures, and an investor in companies including AG1, Epic Games, and Groq. She has mentored at Columbia’s MBA program and taught in a range of executive learning settings. She is also building out a six-week masterclass in strategy and marketing, productizing the frameworks she has applied across Fortune 500s and growth-stage ventures alike.
As a marketing speaker, Swan Sit commands the stage with the authority of someone who has run the campaigns, managed the P&Ls, and sat in the boardroom. Audiences leave her sessions with a clear-eyed understanding of how bold marketing decisions shape culture — and with concrete frameworks for building brands that earn loyalty rather than simply buying attention. She is a particularly compelling choice for leadership teams navigating digital transformation, emerging technology, or the pressure to build meaningful brand equity in a distracted world. Contact Aurum Speakers Bureau to book Swan Sit for your next event.
The brands that endure are the ones willing to take a stand. Drawing from her time leading global campaigns at Nike — including the Emmy-winning "Dream Crazy" — Swan Sit explores the leadership decisions behind breakthrough marketing moments. This keynote examines how to develop a brand point of view that resonates with consumers, moves culture, and delivers measurable business results. Attendees leave with a framework for evaluating bold creative choices and building internal alignment around brand courage.
In an era of fragmented attention and eroding trust, brand communities are among the most powerful — and most underutilized — assets a company can build. Swan Sit draws from her experience scaling Estée Lauder's digital footprint across 50 countries and building a 3.7-million-strong following on Clubhouse to show how organizations can engineer genuine loyalty. This session covers community architecture, creator partnerships, and the data-backed strategies that transform passive customers into active advocates.
Digital transformation is not a project — it is a permanent condition. Swan Sit unpacks what it actually takes to keep a brand relevant through technological disruption, shifting consumer behavior, and the relentless emergence of new platforms. From legacy retail to AI-native startups, she identifies the principles that remain constant and the assumptions every marketing leader must be willing to abandon. A practical and energizing session for teams that need to move faster without losing what makes their brand great.
Having sat on public company boards and invested in high-growth ventures across tech, consumer, and media, Swan Sit offers a rare dual perspective on how companies are evaluated from the outside — and how that should shape strategy from the inside. This keynote helps senior leaders understand what investors and board members are actually looking for, how to communicate performance in ways that build confidence, and how to make decisions that serve both short-term execution and long-term value creation.
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