Luis Lacalle Pou
42nd President of Uruguay (2020–2025) | National Party Leader | Youngest President Since 1985 | Voice on Democracy, Reform & Crisis Leadership
Former Global Head of Digital Marketing, Nike, Revlon & Estée Lauder | Board Director, Edgewell & NovaBay | Co-Founder, Ani Energy | Investor
Few executives have shaped digital marketing at the scale Swan Sit has, running billion-dollar e-commerce operations at Nike, Estée Lauder, and Revlon. A Harvard and Columbia-trained leader now serving as a public-company board director, co-founder, and investor, she brings real operating authority to every stage. Audiences gain sharp, actionable frameworks on brand strategy, digital transformation, and building consumer loyalty that lasts.
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Swan Sit is one of the most compelling voices at the crossroads of digital marketing, brand strategy, and business transformation. With a rare blend of analytical rigor and creative instinct, she spent two decades driving growth at some of the world’s most iconic consumer brands, building the kind of digital infrastructure that now defines modern commerce.
As Global Head of Digital Marketing at Nike, Sit oversaw the Emmy Award-winning “Dream Crazy” campaign and managed a $2 billion North America e-commerce business. At Estée Lauder, she expanded the company’s digital footprint to more than 400 sites across 50 countries, unlocking double-digit growth through partnerships with unexpected cultural figures including Chelsea Handler and Iris Apfel. At Revlon, she led a comprehensive digital overhaul during a period of significant corporate change. Across all three, her signature was the same: measurable impact, delivered at scale.
Before the consumer brand world, Sit built her foundation at Bain & Company as a management consultant, ran her own advertising agency, and served as a product manager at Newell. She holds a BA in Economics from Harvard University and an MBA from Columbia Business School, an academic pedigree that underpins her discipline-driven approach to creative problems.
Today, Sit is an independent public-company board director at Edgewell Personal Care (NYSE: EPC) and NovaBay Pharmaceuticals, co-founder and CMO of the energy drink brand Ani Energy, and an operating partner at AF Ventures. She is also an active investor in companies including AG1, Epic Games, and Groq, has mentored in Columbia’s MBA program, and teaches across a range of executive learning settings. Known to millions as the “Queen of Clubhouse,” she built one of that platform’s largest communities around business, culture, and marketing.
As a marketing speaker, Swan Sit commands the stage with the authority of someone who has run the campaigns, managed the P&Ls, and sat in the boardroom. Audiences leave her sessions with a clear-eyed understanding of how bold marketing decisions shape culture, and with concrete frameworks for building brands that earn loyalty rather than simply buying attention. She is a particularly strong choice for leadership teams navigating digital transformation, emerging technology, or the pressure to build meaningful brand equity in a distracted world. Contact Aurum Speakers Bureau to book Swan Sit for your next event.
The brands that endure are the ones willing to take a stand. Drawing on her time leading global campaigns at Nike, including the Emmy-winning "Dream Crazy," Swan Sit examines the leadership decisions behind breakthrough marketing moments. This keynote shows how to develop a brand point of view that resonates with consumers, moves culture, and delivers measurable business results. Attendees leave with a framework for evaluating bold creative choices and building the internal alignment that brave marketing requires.
In an era of fragmented attention and eroding trust, brand communities are among the most powerful and most underused assets a company can build. Drawing on scaling Estée Lauder's digital footprint across 50 countries and building a 3.7-million-strong following on Clubhouse, Swan Sit shows how organizations can engineer genuine loyalty. The session covers community architecture, creator partnerships, and the data-backed strategies that turn passive customers into active advocates.
Digital transformation is not a project; it is a permanent condition. Swan Sit unpacks what it actually takes to keep a brand relevant through technological disruption, shifting consumer behavior, and the constant emergence of new platforms. From legacy retail to AI-native startups, she identifies the principles that stay constant and the assumptions every marketing leader must be willing to abandon. A practical, energizing session for teams that need to move faster without losing what makes their brand great.
Having served on public-company boards and invested across technology, consumer, and media, Swan Sit offers a rare dual view of how companies are judged from the outside, and how that should shape strategy from the inside. This keynote helps senior leaders understand what investors and board members actually look for, how to communicate performance in ways that build confidence, and how to make decisions that serve both near-term execution and long-term value creation.
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