Victor Küppers
Bestselling Author & Doctor in Humanities | Professor at U. of Barcelona & EADA | Enthusiasm, Attitude & Human Potential
CEO of Bruce Lee Enterprises | President of the Bruce Lee Foundation | Daughter of Bruce Lee | NYT Bestselling Author of Be Water, My Friend | Producer & Speaker
Shannon Lee is the CEO of Bruce Lee Enterprises, president of the Bruce Lee Foundation, and daughter of the legendary Bruce Lee. A New York Times bestselling author, producer, and podcaster, she stewards her father's wisdom through education and entertainment, from her book Be Water, My Friend to the acclaimed series Warrior. On stage, she shares his timeless philosophy on flow, resilience, and living as an artist of life.
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Bruce Lee was more than a martial artist and movie icon; he was a philosopher whose ideas about fluidity, self-expression, and personal growth still resonate around the world. Few people are better positioned to carry that wisdom forward than his daughter, Shannon Lee. As CEO of Bruce Lee Enterprises and president of the Bruce Lee Foundation, she has devoted her career to sharing her family’s teachings through education and entertainment, promoting connection, healing, and growth for a global community of more than 50 million fans.
Motivational speaker Shannon Lee is a New York Times bestselling author, producer, and podcaster whose mission is to make her father’s philosophy accessible and useful for everyday life. Through the Bruce Lee Foundation she leads youth mental-wellness programs rooted in his teachings, and through Bruce Lee Enterprises she oversees a global licensing business with offices in Los Angeles and Shanghai. A sought-after speaker, she has appeared at TED, TEDx, Cannes Lions, Google, JP Morgan, and the American Academy of Arts and Sciences.
Shannon’s first book, Be Water, My Friend, offers a practical guide to using her father’s philosophies toward a more fluid, intentional life, a bestseller now published in dozens of languages and used in high-school and university curriculums. In 2025 she released her first YA fantasy novel, Breath of the Dragon, co-authored with acclaimed novelist Fonda Lee, the first of a duology inspired by Bruce Lee’s life and philosophy. She also executive produced the acclaimed series Warrior, based on a concept written by her father, and hosts the Bruce Lee Podcast and A Little Leeway.
As a speaker, Shannon Lee is warm, authentic, and deeply inspiring, translating timeless wisdom into practical tools for leadership, creativity, and resilience. She speaks on finding your flow and the feminine principle in leadership, becoming an artist of your own life, legacy and stewardship, and living with authenticity and purpose. Audiences leave moved and empowered, with a fresh, actionable understanding of how to move through challenge and change with the fluidity and strength her father embodied.
Drawing on her father's "be water" philosophy, Shannon Lee makes the case that the most powerful leadership is fluid rather than forceful, rooted in adaptability, intuition, receptivity, and strength. She explores how embracing these qualities, long coded as "feminine" and long undervalued, unlocks a more resilient, creative, and human way to lead. A fresh, inspiring take on leadership for anyone ready to move beyond rigid, command-and-control models.
Bruce Lee believed that the ultimate art form was the art of expressing yourself honestly, and that each of us is the artist of our own life. Shannon expands this idea into a practical, motivating keynote on creativity, self-actualization, and living with intention. She shares tools for cultivating your potential, expressing your true self, and approaching your life and work as a creative practice, leaving audiences energized to become the authors of their own becoming.
In her signature keynote, Shannon shares the philosophy at the heart of her bestselling book and her father's legacy: the power of being like water, fluid, adaptable, and strong, in the face of life's obstacles. Through untold stories from Bruce Lee's life and her own, she offers a moving, practical guide to resilience, growth, and flowing through change, a message that resonates deeply with any audience navigating uncertainty.
As the steward of one of the most recognizable legacies in the world, Shannon has spent her life learning how to honor the past while building something new. She shares candid lessons on carrying forward a mission with integrity, growing a global brand and foundation rooted in purpose, and turning an inheritance into living, evolving impact, insights valuable for leaders, families, and organizations thinking about the legacy they want to leave.
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