Mujtaba Rahman
Managing Director for Europe at Eurasia Group | Leading Authority on European Political Risk & EU Politics | Former European Commission & UK Treasury Official
Richard Thaler
2017 Nobel Laureate in Economic Sciences | Father of Behavioral Economics | Professor Emeritus, Chicago Booth | Co-Author, Nudge | Author, Misbehaving
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Richard Thaler showed that people make mistakes in predictable ways, and won a Nobel Prize for turning that insight into a science leaders can use. His work on nudges, mental accounting, and loss aversion guides how governments design policy and how companies shape retirement plans, pricing, and products. On stage he pairs Nobel-level rigor with humor, leaving executives with practical ways to structure choices so better decisions happen by default.
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Richard Thaler biography
Nobel Prize-winning economist and speaker Richard Thaler is widely regarded as the founding figure of behavioral economics, the field that proved people do not behave like the perfectly rational agents of textbook models. He is the Charles R. Walgreen Distinguished Service Professor Emeritus of Behavioral Science and Economics at the University of Chicago Booth School of Business, where he joined the faculty in 1995, and a founder and principal of FullerThaler Asset Management, an investment firm built on behavioral finance research.
Thaler’s research gave names to patterns that now shape strategy in boardrooms and government ministries alike: mental accounting, the endowment effect, and the way loss aversion distorts choices about money, careers, and risk. Building on the work of Daniel Kahneman and Amos Tversky, he showed that these errors are not random but systematic, which means they can be anticipated and designed around. In 2017 he received the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics.
With legal scholar Cass Sunstein, he wrote the global bestseller Nudge, which introduced the idea of choice architecture to a mass audience and inspired behavioral insights teams in governments around the world, including the UK unit he advised during David Cameron’s government. Automatic enrollment in workplace retirement plans, now common practice for employers, is among the best-known applications of his ideas. His account of how the field was built, Misbehaving: The Making of Behavioral Economics, remains a favorite among executives who want the story behind the science.
Recognition and Recent Work
Thaler is a member of the National Academy of Sciences and the American Academy of Arts and Sciences, and he served as president of the American Economic Association. His most recent book, The Winner’s Curse: Behavioral Economics Anomalies, Then and Now, written with economist Alex Imas, revisits the landmark anomalies he first documented decades ago and tests how well they hold up against modern evidence.
As a speaker, Richard Thaler brings rare credibility and a dry, disarming wit to the stage. One of the most sought-after Nobel Prize speakers in the world, he shows senior audiences why smart people make predictable mistakes and how small changes to the way choices are presented can raise savings rates, sharpen strategy, and improve outcomes for customers and employees. Leaders leave with a practical lens for designing organizations where better decisions happen by default.
Richard Thaler Speaking Videos
Richard Thaler - Misbehaving: The Making of Behavioral Economics
Richard Thaler on Behavioral Economics: Past, Present, and Future
Richard Thaler Speaking Topics
Built on the research behind his global bestseller Nudge, this keynote shows how deliberate, low-cost changes to the way options are framed and ordered can transform results without removing anyone's freedom to choose. Thaler explains why defaults are so powerful, how automatic enrollment changed retirement saving, and where the same logic applies to benefits, safety, customer journeys, and compliance. Leaders leave with a clear method for auditing the choices their organization presents and redesigning them so the easy path is also the right one.
Traditional models assume people weigh costs and benefits like calculators. Thaler shows that real decision makers rely on mental accounting, cling to what they already own, and fear losses far more than they value equal gains. Drawing on the stories and experiments from Misbehaving, he helps executives recognize these patterns in their own teams, customers, and competitors, and turn that understanding into sharper pricing, planning, and strategy.
Overpaying at auction, holding losing investments too long, and trusting confident forecasts are not mistakes reserved for amateurs. Drawing on his latest book with Alex Imas, Thaler explains why seasoned professionals fall into the same traps as everyone else, which behavioral anomalies have held up under decades of scrutiny, and what institutions can do to build review processes, incentives, and decision routines that catch errors before they become costly.
As a founder and principal of FullerThaler Asset Management, Thaler has spent more than two decades putting behavioral finance to work in real portfolios. In this session he explains how overreaction, underreaction, and overconfidence create persistent mispricings, why sophisticated investors are not immune, and how boards and investment committees can design governance and processes that counter the human tendencies behind expensive mistakes.
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FAQs on Booking Richard Thaler
Richard Thaler is the economist who brought psychology into economics and won the 2017 Nobel Prize for it. His ideas have shaped how governments design policy, how employers structure retirement plans, and how investors think about risk, so his message carries weight with any senior audience. He pairs that authority with humor and vivid examples, giving leaders practical ways to design choices that lead to better outcomes by default. To bring this Nobel Laureate to your stage, contact Aurum Speakers Bureau to check Richard Thaler's availability for your next event.
Nudge theory, developed by Richard Thaler and Cass Sunstein, holds that the way choices are presented, known as choice architecture, can steer people toward better decisions without banning options or changing financial incentives. Familiar examples include automatically enrolling employees in retirement savings plans, which sharply raises participation, and placing healthier food where it is easiest to reach. The approach inspired behavioral insights teams in governments and companies worldwide, including the United Kingdom's original Nudge Unit.
Mental accounting is a concept introduced by Richard Thaler to describe how people sort money into separate mental categories, such as rent, savings, or a bonus, and treat each category differently even though money is interchangeable. This explains why someone might carry credit card debt while keeping cash in a low-interest savings account, or spend a windfall more freely than a paycheck. For businesses, understanding mental accounting improves pricing, product bundling, and the design of compensation and benefits. Organizations that want to explore these ideas with their leadership teams can book Richard Thaler through Aurum Speakers Bureau.
FullerThaler Asset Management is an investment firm that applies behavioral finance research to equity investing. Richard Thaler, a founder and principal, has been with the firm since 1998 and helps guide its research and investment process. Its strategies rest on the idea that investors, being human, overreact and underreact to news in predictable ways, which can leave certain stocks mispriced. The firm is one of the best-known real-world applications of the behavioral finance research Thaler helped pioneer.
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Yes, Richard Thaler is available for virtual keynotes and webinars. To book Richard Thaler for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
