Maureen Fan

Now that anyone can spin up an app or "vibecode" their next idea, the hard part is knowing which AI bets are worth making. Maureen gives company leaders a clear framework for defining their AI product strategy and separating genuinely useful AI development from the noise, so their teams build things that create real value rather than chasing hype. Grounded in her experience deploying AI at the frontier of storytelling and games.

The best product organizations don't guess, they measure. Drawing on her years overseeing financial and consumer metrics at Zynga and building data-driven products at global scale, Maureen shows leaders how to embed data thinking into every process to accelerate innovation. She breaks down how to use the scientific method to prove or disprove business hypotheses, and how A/B testing and rapid prototyping enable faster, more accurate decisions. A rigorous, practical session for teams that want to scale innovation on evidence rather than instinct.

Some of the most valuable products are built by teams that shouldn't, on paper, work together: engineers, creatives, and data scientists, each with a different language and a different definition of success. Having led Silicon Valley engineers alongside Oscar-winning directors, Maureen shares how to inspire and align people with seemingly opposite mindsets so they collaborate seamlessly and build wildly successful products. Essential insight for any leader building cross-functional, high-innovation teams.

Creator-driven platforms like Roblox and YouTube have rewritten how the next generations consume content and spend their attention, and most brands are still playing by the old rules. Drawing on Baobab's exclusive deals with top creators, Maureen shares a practical playbook for developing and navigating intellectual property, building genuine brand loyalty, and winning the loyalty of Gen Z and Alpha audiences on the platforms where they actually live.

Game companies often stumble at making movies, and Hollywood struggles to make games. Maureen shows how to build resilient franchises that succeed across games, film, books, and merchandise. Drawing on Baobab's exclusive rights deals with top creators and partnerships with Disney, Netflix, Scholastic, and Macmillan, she explains how to create original stories, or acquire existing IP, and turn them into global transmedia franchises that last.

What happens when you run an Emmy-winning animation studio with the data-driven speed of a Silicon Valley startup? Maureen shares how Baobab uses rapid prototyping, real-time engines, and AI to iterate faster, cut production bottlenecks, and empower top-tier creators like the directors of Madagascar and Moana. It's a blueprint for building the "next Pixar", and for structuring any creative organization to thrive amid accelerating technological disruption.