Irina Bokova
Former Director-General of UNESCO | Bulgarian Diplomat & Politician | Global Authority on Education, Culture & Human Rights
Co-Founder & CEO of Baobab Studios | Former VP of Games at Zynga (FarmVille Franchise) | AI, Gaming & Hollywood Innovator | 10x Emmy-Winning Studio Leader
Maureen Fan is the co-founder and CEO of Baobab Studios, the 10-time Emmy-winning studio at the intersection of gaming, tech, and Hollywood, and a former VP of Games at Zynga who helped build the FarmVille franchise. A Harvard MBA, she has spent two decades scaling global digital products and is a leading voice on AI, Gen Z and Alpha, and the future of storytelling. On stage, she gives leaders a playbook for innovation in the age of AI.
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Few executives sit at the intersection of gaming, technology, and Hollywood as squarely as Maureen Fan. The co-founder and CEO of the 10-time Emmy-winning studio Baobab Studios, she has spent more than two decades creating, launching, and scaling mass-market digital products, and helping some of the world’s biggest companies understand the shifts remaking media, entertainment, and consumer behavior. Her defining strength is translating between worlds: Silicon Valley and Hollywood, data and creativity, and the generations, Gen Z and Alpha, who are rewriting the rules of attention.
AI speaker Maureen Fan co-founded Baobab Studios, which blends cutting-edge technology, including AI and real-time engines, with world-class storytelling, and holds exclusive media rights to top Roblox games that it is turning into transmedia franchises. Backed by Disney and Comcast and partnered with leading AI labs including OpenAI and Google, Baobab is creatively led by Eric Darnell, director of all four Madagascar films, and Osnat Shurer, producer of Moana, with a board that includes Pixar co-founder Ed Catmull and Twitch co-founder Kevin Lin.
Before Baobab, Maureen helped ignite the social gaming revolution as VP of Games at Zynga, where she reported directly to the CEO, oversaw six studios including the original FarmVille franchise, more than three billion dollars in revenue and 120 million monthly players, and helped fuel the company’s growth to its IPO. Earlier she worked on Pixar’s Toy Story 3 and at eBay. Recognized by Ad Age as one of the Most Creative People of the Year and by Variety as an executive to watch, she is a member of the World Economic Forum and the Academy’s Oscars voting body, and one of six members of Meta’s Creator Economy Council.
As a speaker, Maureen Fan is a rare translator of the forces reshaping business, technology, and culture all at once. She keynotes for Fortune 500s, tech summits, and media companies on product and brand strategy in the age of AI, winning Gen Z and Alpha, building transmedia franchises, and leading teams of engineers, creatives, and data scientists under one roof. Having presented everywhere from Milken and SXSW to TechCrunch Disrupt and Web Summit, she gives audiences a concrete, battle-tested playbook for innovating and building products that scale globally.
Creator-driven platforms like Roblox and YouTube have rewritten how the next generations consume content and spend their attention, and most brands are still playing by the old rules. Drawing on Baobab's exclusive deals with top creators, Maureen shares a practical playbook for developing and navigating intellectual property, building genuine brand loyalty, and winning the loyalty of Gen Z and Alpha audiences on the platforms where they actually live.
Now that anyone can spin up an app or "vibecode" their next idea, the hard part is knowing which AI bets are worth making. Maureen gives company leaders a clear framework for defining their AI product strategy and separating genuinely useful AI development from the noise, so their teams build things that create real value rather than chasing hype. Grounded in her experience deploying AI at the frontier of storytelling and games.
Game companies often stumble at making movies, and Hollywood struggles to make games. Maureen shows how to build resilient franchises that succeed across games, film, books, and merchandise. Drawing on Baobab's exclusive rights deals with top creators and partnerships with Disney, Netflix, Scholastic, and Macmillan, she explains how to create original stories, or acquire existing IP, and turn them into global transmedia franchises that last.
What happens when you run an Emmy-winning animation studio with the data-driven speed of a Silicon Valley startup? Maureen shares how Baobab uses rapid prototyping, real-time engines, and AI to iterate faster, cut production bottlenecks, and empower top-tier creators like the directors of Madagascar and Moana. It's a blueprint for building the "next Pixar", and for structuring any creative organization to thrive amid accelerating technological disruption.
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