Juan Pablo Montoya
2x Indianapolis 500 Winner & F1 Driver | CART Champion | NASCAR Competitor | High-Performance Leadership & Resilience
Mark Greeven
Professor of Management Innovation & Dean of Asia, IMD | Authority on Innovation & Ecosystems in China | Thinkers50-Ranked | On Future Readiness & Digital Transformation
Mark Greeven is one of the world's leading authorities on innovation in China and the design of business ecosystems that thrive on uncertainty. A professor and Dean of Asia at IMD, ranked by Thinkers50 and called their "oracle for innovation in China," he has spent two decades inside China's innovation engine. On stage, he gives leaders a ground-level read on global competition and a playbook for building future-ready organizations.
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Mark Greeven biography
Mark Greeven is one of the world’s foremost authorities on innovation in China and the art of building business ecosystems that thrive on uncertainty. A professor and Dean of Asia at the top-ranked business school IMD, he has spent two decades inside China’s innovation engine, and he translates what is happening there into concrete strategy for leaders everywhere navigating turbulence, disruption, and relentless change.
Innovation speaker Mark Greeven is best known for decoding how the world’s most dynamic companies organize to innovate. Thinkers50, which ranks him among the world’s most influential management thinkers, calls him their “oracle for innovation in China.” Fluent in Mandarin, he has worked closely with Chinese innovators such as Alibaba, Tencent, Xiaomi, Ping An, and Haier, as well as global multinationals including Nestlé, Bayer, and Daimler, studying how they build platforms, mobilize partners, and reinvent themselves continuously. He is the author of three influential books, including Pioneers, Hidden Champions, Change Makers and Underdogs, an insider’s view of China’s under-the-radar global competitors.
Organizing Innovation in a Turbulent World
At IMD, Greeven co-directs the Building Digital Ecosystems and Strategy for Future Readiness programs, as well as the Future-Ready Enterprise program delivered jointly with MIT Sloan, pressure-testing his ideas each term against senior operators from around the world. His central argument is that most established companies are built to defend the position they already hold, when the harder, more urgent task is running today’s business at full performance while building a different one beside it, often against competitors who do not play by the same rules. A prolific voice in Harvard Business Review and MIT Sloan Management Review, his recent HBR work on how companies are using Chinese AI was a finalist for the 2025 HBR Prize. Before joining IMD, he held faculty positions at Zhejiang University in China and Rotterdam School of Management, where he earned his PhD in Innovation Management.
As a speaker, Mark Greeven gives senior audiences a rare, ground-level read on where global competition is heading, and a practical playbook for responding. He speaks on innovation ecosystems, digital transformation, “dual transformation” and future readiness, and what Asia’s fast-moving innovators mean for boards in Europe and North America. Audiences leave with sharp, evidence-based frameworks and a clearer view of how to organize their own companies to thrive on uncertainty rather than merely survive it.
Mark Greeven Speaking Videos
OWP Insight Session with Mark Greeven: What will happen in China next?
Getting Digital China Right
Mark Greeven Keynote Topics
Greeven takes audiences inside the strategies of Chinese innovators like Alibaba, Tencent, Xiaomi, and Haier, revealing how they organize for speed, scale, and continuous reinvention. He translates these insights into practical lessons for Western leaders, cutting through hype and headlines to show what is genuinely worth learning from the world's most dynamic innovation environment.
The most resilient organizations no longer compete alone; they orchestrate ecosystems of partners, platforms, and complementors. Greeven shares his research-based frameworks for designing and leading these ecosystems, helping leaders create the connections and adaptability that turn volatility from a threat into a source of advantage.
Most companies are organized to defend the position they already hold. Greeven shows leaders how to run the core business at full performance while simultaneously building the next growth engine beside it, funding, governing, and protecting innovation so it isn't starved by the demands of the present.
Drawing on IMD's work on future readiness, Greeven helps senior teams assess how prepared their organizations really are for disruption from technology, geopolitics, and fast-moving competitors. He offers a clear, evidence-based approach to becoming genuinely future-ready rather than merely reacting to each new shock.
Speaker topics
FAQs on Booking Mark Greeven
Why Mark Greeven?
Booking Mark Greeven gives audiences a genuinely distinctive perspective: a Western professor with two decades embedded inside China's innovation ecosystem, fluent in Mandarin, who can translate what is happening in Asia into concrete implications for boards in Europe and North America. A professor and Dean of Asia at the top-ranked IMD and a Thinkers50-ranked thinker described as the "oracle for innovation in China," he brings rigorous, real-world frameworks rather than Silicon Valley templates or recycled headlines. His work on ecosystems, dual transformation, and future readiness is pressure-tested every term against senior executives at IMD and MIT Sloan. He is an ideal speaker for events on innovation, strategy, digital transformation, and global competition, especially for leaders trying to understand China and build organizations that thrive on uncertainty. To bring Mark Greeven to your next event, contact Aurum Speakers Bureau.
Who is Mark Greeven?
Mark Greeven is a Dutch professor of management innovation and Dean of Asia at IMD, one of the world's top-ranked business schools. Fluent in Mandarin, he is a leading authority on innovation, digital ecosystems, and business in China, and has worked with companies including Alibaba, Tencent, Ping An, and Haier. He is the author of three books, a frequent contributor to Harvard Business Review, and has been ranked by Thinkers50 among the world's most influential management thinkers, which named him their "oracle for innovation in China."
What is Mark Greeven's expertise on China?
Mark Greeven has spent two decades researching, teaching, and consulting in China, studying how its companies innovate and compete. His books, including Business Ecosystems in China and Pioneers, Hidden Champions, Change Makers and Underdogs, offer an insider's view of both China's tech giants and its lesser-known but globally competitive innovators. He focuses on how these firms organize around ecosystems and continuous reinvention, and what their approach means for global businesses and leaders elsewhere.
What topics does innovation speaker Mark Greeven cover?
Mark Greeven speaks on innovation in China and Asia, building and leading business ecosystems, digital transformation, dual transformation, and organizational future readiness in a turbulent world. His keynotes suit innovation, strategy, and digital transformation events, as well as boards and leadership teams seeking to understand global competition and China. To book Mark Greeven as a speaker, contact Aurum Speakers Bureau.
How to book Mark Greeven as a keynote speaker?
Aurum Speakers Bureau can help you book Mark Greeven as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Mark Greeven's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Mark Greeven or any other top keynote speaker or celebrity of your choice.
How much is Mark Greeven speaking fee?
Mark Greeven speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Mark Greeven to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Mark Greeven.
How can I contact Mark Greeven?
We only work with Mark Greeven on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Mark Greeven and will handle all negotiations, contracts, and logistics associated with having Mark Greeven speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Mark Greeven for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Mark Greeven for a virtual keynote?
Yes, Mark Greeven is available for virtual keynotes and webinars. To book Mark Greeven for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
