Fredrik Reinfeldt
Former Prime Minister of Sweden (2006–2014) | Last Rotating EU Council President | Chairman of Visita | Political Advisor, Nordic Capital
New York Times Bestselling Author of Soundtracks, Finish & Procrastination Proof | One of Inc.'s Top 100 Leadership Speakers | Host of the All It Takes Is a Goal Podcast
Jon Acuff is a New York Times bestselling author of eleven books, including Soundtracks, Finish, All It Takes Is a Goal, and Procrastination Proof, that have sold more than a million copies. One of Inc.'s Top 100 Leadership Speakers, he has delivered keynotes for Microsoft, Walmart, and FedEx, and hosts the popular All It Takes Is a Goal podcast. On stage, he helps audiences overcome overthinking, beat procrastination, and finish what matters.
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Motivational speaker Jon Acuff has built a career helping people get out of their own way. A New York Times bestselling author and one of Inc.’s Top 100 Leadership Speakers, he takes the invisible obstacles that quietly derail our goals, overthinking, perfectionism, and procrastination, and turns them into practical, often hilarious frameworks anyone can use. Across eleven books that have sold more than a million copies, his message is consistent and refreshingly human: you don’t need to be more disciplined, you need a better system, and it’s never too late to start.
Acuff’s insights are grounded in real research, not just anecdotes. For his book All It Takes Is a Goal, he partnered with researcher Dr. Mike Peasley to study more than three thousand people and their relationship with their own potential. In Soundtracks, he reframed overthinking, which he calls the sneakiest form of fear, as a superpower waiting to be unlocked, and in Finish, he tackled why perfectionism, not laziness, is what really kills our goals. His work also draws on sixteen years of branding and marketing experience with companies like The Home Depot, Bose, and Staples.
His newest book, Procrastination Proof, distills thirteen years of research and testing with 500,000 people into a simple, four-permission system, Dream, Plan, Do, Review, that treats procrastination as a permission problem rather than a time-management one. Beyond his books, Acuff hosts the popular All It Takes Is a Goal podcast, which has inspired hundreds of thousands of listeners, and has delivered keynotes for organizations including Microsoft, Walmart, FedEx, Nissan, and Comedy Central.
As a speaker, Jon Acuff is funny, disarmingly honest, and immediately useful, giving audiences tools they can act on before they even leave the room. He speaks on overcoming overthinking, beating procrastination, finishing what you start, and unlocking your full potential, whether for individuals chasing personal goals or teams trying to execute at scale. Audiences leave lighter, more motivated, and equipped with practical, research-backed strategies to turn intentions into action and finish what matters most. He lives outside Nashville with his wife and two daughters.
Overthinking isn't a personality trait, Jon Acuff argues, it's the sneakiest form of fear, and it quietly steals time, creativity, and results from individuals and teams. Drawing on his bestseller Soundtracks, he shows audiences how the repetitive thoughts he calls "soundtracks" shape more of our choices than we realize, and gives them a simple, practical method to retire the broken ones, replace them with new ones, and repeat them until they become automatic. Funny, research-backed, and immediately useful.
Based on his newest book and thirteen years of research with 500,000 people, Acuff reframes procrastination not as a time-management flaw but as a permission problem, and offers a liberating fix. He walks audiences through his four-permission system, Dream, Plan, Do, and Review, that turns chronic hesitation into consistent action. A high-energy, deeply practical keynote for anyone, or any team, that keeps waiting for "someday" instead of starting now.
Most people feel they aren't living up to their potential, but few know what to do about it. Drawing on original research with more than three thousand people, Acuff shares a clear, three-step plan to ditch regret and close the gap between who we are and who we want to be. He helps audiences set the right goals, build momentum through imperfect action, and turn ambition into measurable progress, at work and in life.
Starting is easy; finishing is hard, and Acuff's research reveals the surprising culprit: not laziness, but perfectionism. In this keynote, he shares counterintuitive, evidence-based strategies to help individuals and teams actually complete what they begin, from cutting goals in half to choosing what to bomb. A refreshing, funny, and genuinely useful talk for organizations where follow-through and execution are everything.
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