Daniel Lamarre
Executive Vice-Chairman of the Board, Cirque du Soleil Entertainment Group; Former President and CEO, Cirque du Soleil; Co-Founder, C2 Montréal
Guenther Steiner
CEO, Red Bull KTM Tech3 MotoGP | Former Team Principal, Haas F1 Team | Bestselling Author | Drive to Survive Star
Leadership in elite motorsport demands decisions at 190 mph, and few have navigated that pressure with more authenticity than Guenther Steiner. From founding the Haas F1 Team and delivering one of the sport's most successful debuts to acquiring and leading the Red Bull KTM Tech3 MotoGP team, Steiner has spent four decades building and managing high-performance operations. Known globally as the breakout star of Netflix's Drive to Survive and author of two Sunday Times bestsellers, he brings unfiltered insights on resilience, accountability, and what it takes to lead when failure is public and margins are razor-thin.
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Guenther Steiner biography
Guenther Steiner is CEO and Executive Chairman of the Red Bull KTM Tech3 MotoGP team and former founding Team Principal of the Haas F1 Team. Known for his direct, unfiltered leadership approach, he became one of motorsport’s most recognizable figures through Netflix’s Drive to Survive, where his candid style and authenticity turned him into a global personality.
Steiner’s motorsport career began in rallying during the 1980s, where he achieved championship success with Mazda before transitioning to senior technical roles at Prodrive and Ford M-Sport. Working alongside World Champions Colin McRae and Carlos Sainz, he led teams to European rally titles and built a reputation for operational excellence under pressure.
In 2002, Steiner entered Formula 1 as Managing Director of Jaguar Racing, where he restructured the organization and delivered a podium finish at the Italian Grand Prix. He later joined Red Bull Racing in senior technical operations before establishing Red Bull’s NASCAR programme in the United States, demonstrating his ability to build and scale racing operations across different motorsport disciplines.
Building Haas F1 from the Ground Up
Handpicked by owner Gene Haas in 2014, Steiner founded and led the Haas F1 Team through its historic 2016 debut, delivering the most successful first season by any new constructor this century. The team scored points in its first-ever race in Australia, an achievement unmatched since Toyota Racing in 2002. Over nearly a decade as Team Principal, Steiner secured the team’s first Formula 1 pole position in 2022 and established Haas as a competitive independent operation in the sport’s most challenging commercial environment.
In 2025, Steiner led a consortium to acquire the Red Bull KTM Tech3 MotoGP team, one of the paddock’s longest-standing operations. Assuming the role of CEO, he now brings four decades of motorsport leadership experience to motorcycle racing’s premier championship, focused on evolving Tech3 into a championship-contending franchise.
As a sports speaker, Guenther Steiner delivers hard-earned lessons from elite motorsport to corporate and executive audiences. His Sunday Times bestselling books, Surviving to Drive and Unfiltered, have cemented his reputation as one of the sport’s most compelling voices. Audiences value his unvarnished insights on high-stakes decision-making, team performance, managing pressure, and the resilience required to compete and lead at the highest level. Fluent in German, Italian, and English, he connects with international audiences through authentic stories and practical frameworks drawn from decades inside the world’s most demanding racing environments.
Guenther Steiner Speaking Videos
Formula 1's Guenther Steiner on working with Gene Haas & Lewis Hamilton winning another Championship
F1 Series Conversation with Guenther Steiner
Guenther Steiner Keynote Topics
Drawing from his time founding and running the Haas F1 Team, Steiner explores what it takes to make critical decisions when the stakes are highest. He shares stories of managing drivers, balancing budgets, navigating public scrutiny, and maintaining team cohesion through setbacks. Audiences gain practical frameworks for leading through uncertainty, taking ownership of tough calls, and building cultures that perform when it matters most.
Steiner recounts his journey from being handpicked to establish Haas F1 in 2014 to delivering the most successful debut by a new constructor in modern Formula 1 history. This session covers talent recruitment, resource constraints, setting standards, and scaling operations in competitive environments. Leaders learn how to structure teams for agility, instill accountability, and turn vision into measurable results.
After nearly a decade leading Haas F1, Steiner made the bold move to acquire and lead the Red Bull KTM Tech3 MotoGP team, entering an entirely new racing discipline. He shares insights on adapting leadership styles, listening before acting, respecting established cultures, and approaching new challenges with humility and strategic intent. This talk resonates with executives navigating career transitions, organizational change, or entering unfamiliar markets.
Known for his direct communication style and candidness on Drive to Survive, Steiner discusses the power of authenticity in leadership. He explains why being yourself, admitting mistakes, and communicating with honesty builds trust and drives performance. Audiences walk away with a renewed appreciation for transparency, the value of clear expectations, and the importance of leading with integrity rather than pretense.
FAQs on Booking Guenther Steiner
Why Guenther Steiner?
Booking Guenther Steiner for your event delivers authentic, unfiltered leadership insights from one of motorsport's most compelling personalities. As the former founding Team Principal of Haas F1 Team and current CEO of Red Bull KTM Tech3 MotoGP, Steiner has built and led elite racing operations under extreme pressure for over four decades. His breakout success on Netflix's Drive to Survive transformed him into a global icon, known for his direct communication style and ability to navigate high-stakes challenges with candor and resilience. Whether addressing corporate leaders, management teams, or industry conferences, Steiner shares hard-earned lessons on decision-making, team performance, managing failure, and the mental toughness required to compete at the highest level. His bestselling books and theatrical live shows demonstrate his ability to captivate diverse audiences with humor, honesty, and strategic insight. To book Guenther Steiner for your next event, contact Aurum Speakers Bureau.
What is Guenther Steiner famous for?
Guenther Steiner is best known as the former Team Principal of the Haas F1 Team and a breakout star of Netflix's Drive to Survive documentary series. His direct, unfiltered leadership style and colorful personality made him one of the show's most popular figures, turning him into a household name far beyond traditional Formula 1 audiences. In 2014, he founded Haas F1 alongside owner Gene Haas, delivering the most successful debut season by a new F1 constructor this century. Steiner's Sunday Times bestselling books, Surviving to Drive and Unfiltered, further established him as one of motorsport's most authentic voices. He has since expanded his career into MotoGP as CEO of the Red Bull KTM Tech3 team.
What is Guenther Steiner doing now?
Guenther Steiner is currently CEO and Executive Chairman of the Red Bull KTM Tech3 MotoGP team, having led a consortium to acquire the team in 2025. He officially assumed leadership at the start of the 2026 season, bringing decades of Formula 1 and motorsport management experience to motorcycle racing. Beyond his MotoGP role, Steiner continues his successful speaking career, delivering keynotes at corporate events and theatres worldwide through international live tours. He remains a prominent media personality and frequently appears on motorsport podcasts and television programs.
What topics does speaker Guenther Steiner cover?
Guenther Steiner's keynotes focus on leadership under pressure, high-performance team management, decision-making in fast-paced environments, and the culture required to compete at elite levels. Drawing from his experience founding Haas F1 Team and leading operations across Formula 1, MotoGP, rallying, and NASCAR, he addresses resilience, accountability, innovation, managing failure, and navigating organizational change. His talks are candid, entertaining, and filled with real-world stories from the heart of global motorsport. Steiner's authenticity and humor make complex leadership principles accessible and actionable for senior executives, management teams, and industry conferences. To book Guenther Steiner for your event, contact Aurum Speakers Bureau.
How to book Guenther Steiner as a keynote speaker?
Aurum Speakers Bureau can help you book Guenther Steiner as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Guenther Steiner's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Guenther Steiner or any other top keynote speaker or celebrity of your choice.
How much is Guenther Steiner speaking fee?
Guenther Steiner speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Guenther Steiner to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Guenther Steiner.
How can I contact Guenther Steiner?
We only work with Guenther Steiner on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Guenther Steiner and will handle all negotiations, contracts, and logistics associated with having Guenther Steiner speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Guenther Steiner for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Guenther Steiner for a virtual keynote?
Yes, Guenther Steiner is available for virtual keynotes and webinars. To book Guenther Steiner for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
