Larry Miller
Chairman, Jordan Brand Advisory Board, Nike; Author of Jump: My Secret Journey from the Streets to the Boardroom
Best-Selling Author: Payoff, The (Honest) Truth About Dishonesty, The Upside of Irrationality and Predictably Irrational; Professor, Duke University
Speaker Dan Ariely is a behavioral economist whose interest in human irrationality began after surviving a severe burn injury. His research explores why people make predictable yet illogical decisions and how understanding these patterns can improve lives. He shares these insights through books, talks, and his work with companies and organizations worldwide.
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Speaker Dan Ariely ‘s journey into behavioral economics began with a life-altering event. At 18, while serving in the Israeli army, he suffered severe burns over 70% of his body due to a magnesium flare explosion. During his three-year recovery in a burn unit, he endured daily treatments, including painful “baths,” which exposed him to various irrational behaviors in medical settings.
This experience sparked Ariely’s interest in understanding how to better deliver painful yet necessary treatments. He began researching patient responses to discomfort, leading to a broader exploration of how people make decisions. Ariely discovered that individuals often make predictable, irrational choices in various aspects of life. This realization propelled him into a career dedicated to studying human behavior.
As a professor at Duke University, Ariely has authored several books, including “Predictably Irrational,” which delves into the hidden forces influencing our decisions. His work aims to present complex research in accessible terms, allowing a broader audience to understand the nuances of human nature and apply these insights to improve personal and professional lives.
Beyond academia, speaker Dan Ariely co-founded Irrational Capital, a firm that quantifies the impact of human behavior on company performance. He also engages in public speaking, sharing his findings on motivation, honesty, and decision-making. In his leisure time, Ariely enjoys exploring different cultures, hiking, and observing the irrational ways people behave worldwide.
Ariely’s work continues to shed light on the complexities of human behavior, emphasizing that by understanding our irrational tendencies, we can make better decisions and foster positive change in various domains of life.
In this session, Dan Ariely explores why human capital is one of the most underestimated assets in business. Drawing from lab studies, company collaborations, and market-wide research, he uncovers the hidden drivers behind employee motivation. Dan also shares actionable strategies to measure and enhance workplace culture, improve employee satisfaction, and boost overall performance.
Misinformation isn’t just about being wrong—it’s often a psychological response to uncertainty or unmet emotional needs. In this eye-opening talk, Dan examines the conditions that lead people to reject mainstream views and embrace conspiracy theories or false narratives. He breaks down the stages of belief formation and presents early intervention strategies to help reduce the spread and impact of misinformation.
Why do we make poor financial choices even when we know better? Dan dives into the psychology of money, highlighting common traps in how we spend, save, and think about finances. He discusses how payment methods, emotional responses, and mental shortcuts affect our decisions—and shares practical ways to take control and make smarter financial moves.
In this dynamic session, Dan explores how our everyday irrationalities shape behavior at work and in life. From the influence of emotions to the struggle of long-term planning, he reveals why we often make poor choices—and how behavioral science can help us do better. Attendees will walk away with insights they can use to guide better decisions for themselves and their customers.
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