Daniel Kraft
Stanford & Harvard Physician-Scientist | Inventor of the MarrowMiner | Founder & Chair, NextMed Health | Faculty Chair, Singularity University | 6 TED Talks
Bernie Collins
Formula 1 Strategy Analyst, Sky Sports F1 | Former Head of Race Strategy, Aston Martin | Bestselling Author | Forbes 30 Under 30 | Engineering & High-Pressure Leadership
Few environments demand faster, more consequential decisions than Formula 1, and Bernie Collins has spent over a decade mastering them. As former Head of Race Strategy at Aston Martin, she directed split-second calls that turned data into championship points. Now a Sky Sports F1 analyst, Bernie shares her expertise through keynotes that translate F1's high-pressure toolkit into practical frameworks for leaders navigating volatility and relentless performance demands.
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Bernie Collins biography
Bernie Collins is a leading Formula 1 sports speaker whose career spans over a decade engineering race-winning decisions for teams including McLaren, Force India, and Aston Martin. As Head of Race Strategy at Aston Martin through the team’s transition from Racing Point, she directed split-second calls on tire compounds, pit windows, and risk management under the most intense spotlight in global motorsport.
An engineer by training, Collins graduated from Queen’s University Belfast and joined the McLaren Formula 1 racing team’s graduate program, quickly advancing to performance engineer for 2009 World Champion Jenson Button. At Force India, she contributed to the team’s historic fourth-place finish in the 2016 Constructors’ Championship, orchestrating podium results including Sergio Pérez’s breakthrough at the Russian Grand Prix. The strategist behind Pérez’s remarkable victory at the Sakhir Grand Prix, Collins has consistently translated data, uncertainty, and pressure into championship points.
Broadcasting and Public Impact
Since joining Sky Sports F1 as a strategy analyst, Collins has decoded complex race decisions in real time for millions of viewers worldwide, also contributing to Formula 1’s official digital channels and F1TV. She co-hosts The F1 Show podcast alongside Ted Kravitz and Simon Lazenby, breaking down race weekends and answering fan questions. Recognized by Forbes 30 Under 30 Europe for Manufacturing & Industry and awarded an Honorary Doctorate by Queen’s University Belfast, she serves as a trustee of the Grand Prix Trust, supporting current and former F1 professionals.
Her Sunday Times bestselling book How to Win a Grand Prix: From Pit Lane to Podium, co-authored with Maurice Hamilton, lifts the lid on how F1 teams turn marginal gains into results, offering executives a playbook for high-pressure decision-making, team alignment, and continuous improvement.
As a speaker, Bernie Collins brings rare clarity to the mechanics of performance under pressure. Audiences gain practical frameworks for making confident decisions with imperfect information, aligning multi-disciplinary teams when seconds matter, and building resilience in relentless environments. Her insights resonate particularly with senior leaders navigating volatility, data overload, and rapid change, translating lessons from the world’s fastest sport into tools that drive organizational performance.
Bernie Collins Speaking Videos
Explained | How data defines an F1 race weekend
PCI SSC 2025 Europe Community Meeting Keynote - Bernie Collins
Bernie Collins Keynote Topics
Drawing from her decade as a Formula 1 strategy engineer, Bernie reveals the frameworks that guide split-second, high-stakes decisions when perfect information doesn't exist. She unpacks how F1 teams process data streams, assess risk, and commit to action under the world's brightest spotlight—translating these principles into tools that leaders can apply when navigating uncertainty, tight deadlines, and competing priorities.
In Formula 1, hundreds of specialists must function as a single organism, synchronizing factory engineers, strategists, mechanics, and drivers across milliseconds. Bernie explores what makes elite teams thrive: clear communication protocols, trust under pressure, role clarity, and a culture of continuous learning. She shares real examples of how alignment—or its absence—directly impacts outcomes, offering actionable insights for organizations pursuing operational excellence.
Formula 1 teams generate terabytes of data every race weekend, but only those who translate it into timely, confident decisions gain an edge. Bernie examines how to cut through noise, prioritize signals, balance quantitative rigor with human judgment, and build decision-making systems that scale. Her keynote equips technical leaders and executives with a strategic mindset for the age of information overload.
Bernie's journey from a small village in Northern Ireland to the Formula 1 pit wall offers powerful lessons on breaking barriers, building credibility in male-dominated fields, and staying resilient through setbacks. She discusses the realities of being a female engineer in elite motorsport, the importance of mentorship and visibility, and what organizations can do to attract and retain diverse talent in technical roles.
Speaker topics
FAQs on Booking Bernie Collins
Why Bernie Collins?
Booking Bernie Collins for your event brings the strategic mindset of Formula 1's highest-pressure environment directly to your organization. As former Head of Race Strategy at Aston Martin and a current Sky Sports F1 analyst, Bernie offers unparalleled expertise in data-driven decision-making, team performance under extreme pressure, and translating complexity into clarity. Her decade of engineering experience with McLaren, Force India, and Aston Martin—working alongside champions like Jenson Button and Sebastian Vettel—gives her unique authority on building high-performance cultures where every millisecond counts. Recognized by Forbes 30 Under 30 and author of the bestselling How to Win a Grand Prix, Bernie delivers actionable insights that resonate with executives, engineers, and leaders navigating volatility and change. Contact Aurum Speakers Bureau to book Bernie Collins for your next event.
What is Bernie Collins' role at Sky Sports F1?
Bernie Collins joined Sky Sports F1 as a strategy analyst, where she provides real-time expert commentary on race strategy during Formula 1 broadcasts. She decodes complex tactical decisions involving tire choices, pit stop timing, and risk management for millions of viewers worldwide. Bernie also co-hosts The F1 Show podcast with Ted Kravitz and Simon Lazenby, analyzing race weekends and answering fan questions. Additionally, she contributes to Formula 1's official website and F1TV, offering detailed insights that help fans understand the strategic complexity behind Grand Prix racing. Her clear communication style and deep technical knowledge have made her one of the sport's most respected voices.
Did Bernie Collins work with Sebastian Vettel?
Yes, Bernie Collins worked with Sebastian Vettel during her time as a strategy engineer at Aston Martin. Vettel joined the team for the 2021 and 2022 seasons, during which Bernie served as Head of Race Strategy. She was responsible for guiding strategic decisions for both Vettel and his teammate Lance Stroll, managing the flow of information from drivers, engineers, and the team's mission control to maximize championship points. Vettel himself has praised Bernie's abilities, noting that she is "not only a great strategist, but also a great team player and competitor." Their professional relationship exemplifies the trust and collaboration required at Formula 1's highest level.
What topics does sports speaker Bernie Collins cover?
Bernie Collins delivers keynotes on high-pressure decision-making, team dynamics, innovation, and performance optimization—all drawn from her decade in Formula 1 strategy and engineering. Her speeches cover making confident calls with imperfect data, aligning multi-disciplinary teams when time is critical, building resilience in demanding environments, and fostering cultures of continuous improvement. She also addresses leadership under uncertainty, the role of women in STEM fields, and translating cutting-edge technology into competitive advantage. Bernie's insights resonate particularly with senior executives, operations leaders, and technical teams facing volatility and rapid change. Her practical, data-driven approach equips audiences with frameworks they can apply immediately. Contact Aurum Speakers Bureau to book Bernie Collins for your organization.
How to book Bernie Collins as a keynote speaker?
Aurum Speakers Bureau can help you book Bernie Collins as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Bernie Collins's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Bernie Collins or any other top keynote speaker or celebrity of your choice.
How much is Bernie Collins speaking fee?
Bernie Collins speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Bernie Collins to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Bernie Collins.
How can I contact Bernie Collins?
We only work with Bernie Collins on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Bernie Collins and will handle all negotiations, contracts, and logistics associated with having Bernie Collins speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Bernie Collins for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Bernie Collins for a virtual keynote?
Yes, Bernie Collins is available for virtual keynotes and webinars. To book Bernie Collins for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
