Verne Harnish
Founder & CEO, Scaling Up | Bestselling Author: Scaling Up (Rockefeller Habits 2.0) | Creator of Rockefeller Habits Framework | Founder, Entrepreneurs' Organization
CMO, VaynerX | Founder, Vayner3 | AI, Digital Marketing & Brand Strategy Expert | Salesforce AI Council
Few executives have led brand strategy at the intersection of AI, culture, and emerging platforms as directly as Avery Akkineni. As CMO of VaynerX and founder of Vayner3, she has guided Fortune 500 brands through Web3 and AI adoption while scaling VaynerMedia into a global powerhouse. Audiences leave her talks with a clear, actionable playbook for winning attention in a world that won't slow down.
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Avery Akkineni is Chief Marketing Officer of VaynerX, the modern-communications holding company founded by Gary Vaynerchuk, overseeing a portfolio of agencies and ventures at the forefront of brand-building, AI adoption, and emerging platform strategy. In seven years at Vayner, she has scaled businesses across continents, launched new companies, and helped Fortune 500 brands navigate the most disruptive era in the history of marketing.
Digital marketing speaker Avery Akkineni first built her reputation by growing VaynerMedia’s Asia-Pacific and Latin American operations from scratch, scaling the APAC office to more than 150 employees across Singapore, Bangkok, Sydney, and Tokyo within two years. Under her leadership, the region earned Marketing Interactive’s Agency of the Year recognition — a rare achievement for a company that had not existed in the region just years prior. Her client roster throughout this period included Google, Diageo, Anheuser-Busch, PepsiCo, and a range of other global giants.
In 2021, she founded Vayner3, an innovation consultancy helping global brands explore and activate emerging technologies including Web3, NFTs, and AI at a time when most organizations were still watching from the sidelines. The work earned her recognition as Ad Age’s Web3 Trailblazer and an AI Thought Leader designation from Business Insider — establishing her as one of the clearest voices guiding enterprise brands through technological transitions.
Promoted to CMO of VaynerX in 2024, Akkineni now leads brand strategy across the entire Vayner portfolio, including VaynerMedia — the largest independent media agency in the world. She sits on Salesforce’s AI Council, Meta’s Creative Council, and TikTok’s For You Collective, giving her rare cross-platform visibility into where consumer attention and algorithmic change are heading. She also serves on the board of PeacePlayers, a nonprofit using sport to connect youth in conflict zones, and hosts the weekly GenC podcast on CoinDesk.
As a speaker, Avery Akkineni brings unfiltered, practitioner-level insight to audiences grappling with AI, attention economics, and the future of brand relevance. She cuts through the jargon to show marketing leaders, executives, and growth teams exactly how to move fast, connect with Gen Z, and avoid costly missteps in a landscape that changes by the quarter. Attendees leave with a sharper understanding of where culture and technology are converging — and a clear sense of what to do about it first thing Monday morning.
Every brand claims to be customer-obsessed, but most still build strategy around products first and people second. Akkineni challenges this assumption with a framework rooted in seven years of scaling VaynerMedia globally and guiding Fortune 500 companies through rapid technological change. She explores how AI is shifting where value is created, why cultural fluency is now a competitive advantage, and how leaders can redesign their growth playbooks to prioritize human attention over algorithmic shortcuts. Audiences leave with a sharper lens for diagnosing where their organization is still thinking product-first — and a clear path to changing it.
The brands winning today aren't spending the most — they're showing up in the right places at the right moments with the right creative. Drawing on her work at the intersection of AI, social platforms, and consumer behavior, Akkineni maps where attention is underpriced right now and how organizations can act before the window closes. She covers platform-specific strategy, the role of AI in content production and targeting, and why most brands are still fighting yesterday's war for reach. A practical, energizing session for marketing leaders, growth teams, and executives who want to move faster than the competition.
Akkineni has been working with AI inside real organizations — not just writing about it. In this session, she cuts through the noise to give marketing and business leaders an honest assessment of where AI is already delivering results, where it still overpromises, and how to build AI fluency across a team without losing the human edge that differentiates great brands. Drawing on her seat on Salesforce's AI Council and her experience founding Vayner3, she offers a ground-level view of what adoption actually looks like — and what separates companies that experiment well from those that get stuck in pilot purgatory.
Gen Z doesn't respond to marketing — they respond to culture. Akkineni brings rare platform-native insight to this challenge, informed by her roles on Meta's Creative Council and TikTok's For You Collective, and years of working with global brands to crack what resonates with younger audiences. This session unpacks the values, behaviors, and media habits defining Gen Z, the creative formats driving real engagement, and the organizational shifts brands need to make to stay relevant across generational transitions. Practical, culturally grounded, and built for leaders ready to stop guessing.
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