Kazuo Hirai
Former President & CEO of Sony Corporation | Architect of the 'One Sony' Turnaround | Former Head of Sony's PlayStation Business | Leadership, Change & Transformation
Director, América Móvil, Fundación Telmex & Claro Sports | Chairman, Sitios Latinoamérica | Author, El Negociador | Former Shark, Shark Tank México
Arturo Elías Ayub is one of Mexico's most recognized business figures: Director of Strategic Alliances and Content at América Móvil, Director General of Fundación Telmex Telcel, and Chairman of Sitios Latinoamérica. An original shark on Shark Tank México for six seasons, author of the bestseller El Negociador, and one of the most sought-after speakers on negotiation and entrepreneurship in Latin America.
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Arturo Elías Ayub is one of the most recognized businesspeople in Mexico and one of the most influential figures in Latin American telecommunications, media, and corporate philanthropy. Born in Mexico City to a family of Lebanese descent, he began trading stationery to classmates at age seven, a story that has become a hallmark of his speaking career and a window into the commercial instincts he has deployed across four decades in business. He studied Business Administration at Universidad Anáhuac and completed a postgraduate degree in Senior Business Management at IPADE.
As a business speaker, Elías Ayub has held senior leadership roles across the Grupo Carso and América Móvil ecosystem since joining Telmex in 1996. He currently serves as Director of Strategic Alliances and Content at América Móvil, one of the largest telecommunications companies in the world with more than 300 million subscribers across Latin America and Europe, and as Director General of Fundación Telmex Telcel, through which he oversees one of Mexico’s most impactful corporate social responsibility programs spanning education, connectivity, sports, and disaster relief. He is also Chairman of Sitios Latinoamérica, Director of Claro Sports, and Director of UNO TV, giving him one of the broadest operational portfolios of any executive in the Mexican private sector.
From 2016 to 2022, Elías Ayub was one of the original sharks on Shark Tank México, appearing for six seasons as an investor and becoming one of the most recognizable figures in Latin American entrepreneurship television. His combination of directness, humor, and commercial acuity made him a fan favorite and significantly expanded his public profile beyond the Telmex ecosystem, earning him a following among younger entrepreneurs and business students across the Spanish-speaking world.
In 2021, Elías Ayub published El Negociador: Consejos para triunfar en la vida y en los negocios (Grijalbo), a practical guide to negotiation and business success drawn from his own biography and commercial experience. The book became a bestseller in its first week of release and features a prologue by his father-in-law, Carlos Slim, who describes Elías Ayub as someone who was a poor student but became “a great teacher” in the broadest sense of the word. The book covers risk-taking, relationship-building, the role of family background in shaping a commercial mindset, and the specific negotiating principles Elías Ayub has applied across his career from sports management to telecommunications strategy.
As a speaker, Arturo Elías Ayub brings authenticity, warmth, and hard commercial experience to audiences across business, entrepreneurship, and leadership. He is particularly effective with Latin American audiences and with organizations seeking a speaker who combines serious business credentials with genuine popular appeal. Contact Aurum Speakers Bureau to book Arturo Elías Ayub for your next event.
Drawing from his bestselling book and four decades of commercial experience across telecommunications, sports management, media, and investment, Elías Ayub presents negotiation not as a set of tactics but as a way of approaching every significant interaction in business and in life. He shares the principles he has applied in negotiations ranging from securing Olympic broadcasting rights for Claro Sports to structuring partnerships for América Móvil across multiple countries, and translates those lessons into a practical framework for any professional who needs to influence outcomes, build lasting relationships, and close deals that hold. A keynote known for being direct, entertaining, and genuinely actionable.
Elías Ayub started trading at seven years old, managed the family business as a teenager after his father's death, and has spent three decades operating at the highest levels of Mexican corporate life. In this keynote, he draws on that biography to examine what distinguishes people who build real commercial success from those who talk about it. He covers the role of risk appetite, the importance of relationships as the ultimate business asset, how to identify and back the right people, and why the fundamentals of good business have not changed despite everything that has. Particularly effective for entrepreneurship conferences, business schools, and corporate audiences seeking practical wisdom from someone who has lived it.
Under Elías Ayub's leadership, Fundación Telmex Telcel has become one of Mexico's most recognized and most impactful corporate foundations, operating programs in education, sports, digital inclusion, environmental protection, and disaster relief that have touched millions of lives. In this keynote he shares the model behind the Foundation's work: how to build a corporate social responsibility program that generates genuine impact rather than merely positive publicity, how to align philanthropic investment with business strategy, and what the data shows about which social programs actually move the needle for communities that need it most. A keynote for corporate responsibility leaders, social impact investors, and executives who want to understand what ambitious philanthropy looks like at scale.
Over six seasons on Shark Tank México, Elías Ayub evaluated hundreds of pitches from entrepreneurs across every industry, age group, and stage of development. In this keynote he shares what he learned: the specific patterns that distinguished the entrepreneurs he backed from those he passed on, the mistakes he saw repeated most consistently, the questions most entrepreneurs never think to answer before their pitch, and what it actually takes to build a business that a sophisticated investor wants to be part of. He also shares the deals he regrets turning down and what they taught him about his own blind spots as a judge of commercial potential.
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