Peter Howitt
2025 Nobel Prize in Economic Sciences; Professor Emeritus of Economics, Brown University; Innovation, Competition & Growth Expert
Director of Strategic Alliances at Telmex | Director General of Fundación Telmex Telcel & UNO TV | Bestselling Author of El Negociador | Former Shark on Shark Tank México
Speaker Arturo Elias Ayub is one of Latin America's most recognized entrepreneurs and negotiators, sitting at the heart of the Telmex and Grupo Carso ecosystem. A longtime Shark on Shark Tank México and bestselling author of El Negociador, he turns four decades of real deals into practical lessons for senior audiences sharpening their negotiation, leadership, and business growth playbooks.
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Business speaker Arturo Elias Ayub is one of Latin America’s most recognized entrepreneurs, negotiators, and corporate operators. As Director of Strategic Alliances at Telmex, Director General of UNO TV, and Director General of Fundación Telmex Telcel, he sits at the center of one of Mexico’s most influential business groups. International audiences came to know him as a longtime “Shark” on Shark Tank México, where over eight seasons he invested in and mentored dozens of emerging entrepreneurs before stepping away from the program to focus on his operating, board, and philanthropic responsibilities.
A graduate of Universidad Anáhuac with postgraduate studies in business management at IPADE, speaker Arturo Elias Ayub built his career inside the Telmex and Grupo Carso ecosystem. He serves on the boards of Grupo Carso, Grupo Financiero Inbursa, América Móvil, and Telmex, and chairs the Instituto Telmex del Deporte, a leading platform for Mexican athletic development.
Outside the boardroom, Arturo is a bestselling author whose books El Negociador and El Emprendedor have become reference works for Spanish-speaking entrepreneurs, with practical playbooks drawn from his own deals, mistakes, and turnarounds. He has also left a deep mark on Mexican sports as former President of Club Universidad Nacional (Pumas UNAM), guiding the team to a double league championship and the Santiago Bernabéu Trophy. His later tenure with Club León produced two more titles, in Apertura 2013 and Clausura 2014.
Through the Fundación Telmex Telcel, one of the largest philanthropic foundations in Latin America, he has helped channel scholarships, health programs, and entrepreneurship initiatives to millions of Mexicans, making him a central figure in the country’s social and economic impact landscape.
As a speaker, Arturo Elias Ayub combines large-cap operating experience, hands-on entrepreneurial investing, and a charismatic, story-driven stage presence. His keynotes draw on real negotiations, real deals, and real teams, giving senior audiences practical frameworks for negotiation, leadership, and business growth they can apply the next morning.
Drawing on his bestselling book El Negociador and a career inside one of Latin America's most influential business groups, Arturo Elias Ayub distills the principles that have closed deals at Telmex, América Móvil, and dozens of Shark Tank México investments. Audiences leave with concrete frameworks for preparing, framing, and executing high-stakes negotiations, including the human-relationship dimensions most playbooks ignore.
Over eight seasons as a Shark on Shark Tank México, Arturo screened thousands of pitches and invested in dozens of early-stage companies. In this keynote he opens his investor's notebook, revealing what separates an investable founder from a promising hobbyist, how to evolve an idea between rounds, and how to build the kind of unit economics, narrative, and team that earn a check from a serious operator.
Few executives have led organizations as varied as Telmex, Fundación Telmex Telcel, UNO TV, Pumas UNAM, and Club León. Arturo shares what these very different cultures taught him about building teams, setting standards, and turning around underperforming organizations, with case studies that move from front-office boardrooms to professional football locker rooms.
From digital connectivity at América Móvil to philanthropic scale at Fundación Telmex Telcel, Arturo explores how the region's largest businesses innovate under different constraints than their North American or European peers. Senior leaders gain a working model for innovating across emerging markets, navigating regulators, and partnering with local champions.
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