George Kohlrieser
Distinguished Professor of Leadership & Organizational Behavior, IMD | Hostage Negotiator | Bestselling Author of Hostage at the Table & Care to Dare
Co-Founder & Chair of Spin Master | Billionaire Entrepreneur Behind PAW Patrol, Hatchimals & Bakugan | 28-Year Co-CEO | Author of Different
Anton Rabie co-founded Spin Master with $10,000 and built it into a roughly $2 billion global toy and entertainment company behind PAW Patrol, Hatchimals, and the Rubik's Cube. Co-CEO for 28 years and now chair, he is a Canadian billionaire known for a fail-fast, risk-embracing mindset. On stage, he brings a founder's raw energy and candor, and a hard-won playbook for building something that lasts.
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Anton Rabie turned ten thousand dollars and a novelty product made from pantyhose and grass seed into one of the most successful toy and entertainment companies in the world. As co-founder of Spin Master, the company behind PAW Patrol, Hatchimals, Bakugan, and the Rubik’s Cube, he spent nearly three decades proving that relentless energy, a tolerance for failure, and a refusal to follow the obvious path can build something generational from almost nothing.
Entrepreneurship speaker Anton Rabie co-founded Spin Master in 1994 with two friends, straight out of business school, and served as co-CEO for twenty-eight years before becoming the company’s chair. Under his leadership, Spin Master grew into a roughly two-billion-dollar global business with more than two thousand employees and offices in over twenty-eight countries, expanding through more than two dozen acquisitions and creating franchises like PAW Patrol, now reaching some 350 million households, and Toca Boca, one of the most downloaded children’s apps in the world. He took the company public in 2015.
Rabie is known less for any single product than for the culture and mindset behind them. He built Spin Master around a “fail fast” philosophy, famously keeping a failure wall, and a conviction that psychological safety and calculated risk-taking are what make innovation repeatable rather than lucky. A graduate of the Ivey Business School and a mentor to entrepreneurs and athletes, he tells the unvarnished version of the entrepreneurial story: the near-misses, the expensive mistakes, the partnerships that made it possible, and the resilience required to keep going. His first book, Different: An Unconventional Guide to Becoming Your Best Self, reflects on those lessons and is due in early 2027. Named a Forbes billionaire, he built that fortune from a ten-thousand-dollar startup.
As a speaker, Anton Rabie brings the raw energy and candor of a founder who has lived every high and low of building a company. He speaks on entrepreneurship and scaling a business from nothing, building a culture that turns failure into fuel, leading through risk and relentless change, and finding the difference that sets a company, or a person, apart. Audiences leave energized, challenged to rethink their definition of success, and armed with a founder’s hard-won playbook for building something that lasts.
Rabie tells the full, unpolished story of taking a tiny startup, launched with ten thousand dollars and a Chia Pet-style novelty, and building it into a global powerhouse. He shares the pivotal decisions, the near-death moments, and the strategy behind scaling into twenty-eight countries and dozens of acquisitions, giving audiences a founder's real, ground-level view of what building a lasting company actually demands.
At the heart of Spin Master's success was a counterintuitive relationship with failure. Rabie explains how he built a culture that treated mistakes as information rather than shame, kept a literal failure wall, and used expensive setbacks like a failed early digital venture to set up later wins like Toca Boca. He shows leaders how to build the psychological safety and speed that make innovation repeatable.
Rabie's core belief is that lasting success comes from identifying and doubling down on what makes you different, as a company and as a person. Drawing on the philosophy behind his forthcoming book, he challenges audiences to question conventional definitions of success and offers a framework for finding the distinctive strengths that competitors cannot easily copy.
Building a business over three decades meant constantly resetting strategy, questioning his own assumptions, and pivoting fast. Rabie shares how he led through disruption, adversity, and rapid growth while keeping a culture and a partnership intact, and why he came to see adversity as a gift rather than a threat, an energizing, practical perspective for any leader navigating uncertainty.
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