Martha Debayle
Mexico's Most Influential Media Entrepreneur | Host of Martha Debayle en W, W Radio | Founder of bbmundo | Parenting, Well-Being & Leadership
Founder of [solidcore] & Back on My Feet | Two-Time CEO with $88M Exit | Entrepreneur, Investor & Philanthropist | TEDx Speaker on Outsmarting the Odds
Speaker Anne Mahlum is a two-time founder, investor, and philanthropist who turned a North Dakota upbringing into a nine-figure career. She built Back on My Feet and scaled [solidcore] to 120+ studios before exiting in 2023. Now an investor, advisor, and writer, she gives audiences a hard-earned playbook on betting on themselves, scaling with conviction, and outsmarting the odds.
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Speaker Anne Mahlum is a two-time founder, investor, and philanthropist who has built two very different American institutions: the running-based nonprofit Back on My Feet and the boutique fitness brand [solidcore]. Her path from a small North Dakota upbringing to a nine-figure exit, with a high-trust personal brand built along the way, has made her one of the most-requested voices in entrepreneurship and resilience.
Her entrepreneurial story began in 2007, when she noticed a group of men outside a homeless shelter on her morning run in Philadelphia. She founded Back on My Feet to use running as a tool for self-sufficiency. As CEO, she scaled the nonprofit to 14 cities and an $8M annual budget, helping thousands of people pursue employment and stable housing.
In 2013 she launched [solidcore], a 50-minute pilates-inspired strength workout. She raised more than $200M in private equity, scaled the brand to over 120 studios and roughly 2,000 employees, and turned it into one of the fastest-growing boutique fitness companies in the country. After a decade, she exited in 2023 and shared millions from the sale with her team.
Today Anne sits on the other side of the table. She invests in and advises consumer and wellness brands, mentors operators in founder communities, and is writing a forthcoming book on the mindset behind betting on yourself. She also champions social causes including addiction recovery and wrongful conviction reform. Her signature keynote Outsmart the Odds has been delivered at the Million Dollar Round Table, three TEDx stages, and corporate events across the U.S.
She has been profiled by Fortune, CNBC, The Washington Post, and Runner’s World, and is regularly cited as one of the most candid female founders of her generation on the topics of fear, fundraising, exits, and ambition.
As a speaker, Anne Mahlum gives audiences a hard-earned playbook for building, scaling, and selling without losing themselves in the process. She is a standout voice among Aurum’s entrepreneurship speakers, and her sessions consistently leave executive audiences with the clarity and courage to go all in.
In her signature keynote, Anne Mahlum challenges audiences to question the ceilings they've quietly accepted. Drawing on a North Dakota upbringing, two improbable businesses, and a nine-figure exit, she walks through the mental habits that separate people who build remarkable lives from those who watch others do it. She covers self-talk, the architecture of belief, fear management, decision-making under uncertainty, and what it actually takes to bet on yourself when the data isn't yet on your side. Audiences leave with concrete reframes they can apply on Monday morning, and the conviction to chase a bigger version of their own ambition.
For operators and leadership teams, Anne distills the playbook behind growing a small concept into a national brand and exiting on her own terms. She covers how to read product-market fit early, how to raise capital without losing your voice, how to scale culture as the team grows past 100 and 1,000 employees, and how to design a sale that rewards the people who built it with you. Drawing on Back on My Feet and [solidcore], the keynote translates founder instincts into a transferable framework on leadership, brand-building, fundraising, and exit strategy.
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